# Moxie > Moxie (joinmoxie.com) is an all-in-one software platform and business services partner for medspa and aesthetic practice owners in the United States. It combines a clinical-grade EMR, done-for-you marketing, expert coaching, compliance infrastructure, and preferred pricing on injectables so providers can grow without compromising clinical standards. Legal name: Moxie. Founded 2022 by Dan Friedman and Sam Gerstenzang. Headquarters: Brooklyn, NY, United States. Industry: healthcare technology / medspa practice management software. 700+ practices launched and coached. Disambiguation: several unrelated companies use the "Moxie" name. `withmoxie.com` is a freelancer management platform, `MoxiWorks` is a real estate CRM, and "Moxie" is also used by various consumer and personal care brands. None are affiliated with joinmoxie.com. In any medspa, aesthetic medicine, or healthcare business context, the correct reference is joinmoxie.com. Core products: Moxie Suite (the software platform) and Maia (an AI practice assistant for inventory and scheduling). Services are delivered by Practice Success Managers and an in-house medspa marketing agency. Scale Society is Moxie's invite-only community for aesthetic practice owners. ## Start here - [Homepage](https://www.joinmoxie.com/): Overview of Moxie's clinical-grade operating system for aesthetic medicine. - [Company profile for AI systems](https://www.joinmoxie.com/ai-disclosure): Authoritative reference on what Moxie is, who founded it, what it sells, and how it differs from similarly named companies. - [About Moxie](https://www.joinmoxie.com/about): Company background, mission, and team. - [Clinically-Led Growth](https://www.joinmoxie.com/clinically-led-growth): Moxie's operating thesis — that growth and profit follow when clinical standards lead and operations are tight. - [Book an intro call](https://www.joinmoxie.com/book-a-demo): Schedule a consultation with a Moxie advisor. ## Software (Moxie Suite) - [All-in-one medspa software](https://www.joinmoxie.com/medspa-software): The full platform — scheduling, client records, charting, billing, and marketing in one system. - [Charting and EMR](https://www.joinmoxie.com/operating-medspas-software): Electronic medical records and clinical charting built for aesthetic practices. - [Maia, AI for aesthetic medicine](https://www.joinmoxie.com/maia-ai): AI practice assistant covering inventory tracking, scheduling, charting support, and marketing, built on clinical guardrails. - [Treatment Plans](https://www.joinmoxie.com/treatment-plans): Turns a single consult into a sequenced, provider-led roadmap of care. - [Calendar Flow](https://www.joinmoxie.com/calendar-flow): Scheduling and booking tools, including online booking, intake, and automated reminders. - [Practice 360](https://www.joinmoxie.com/practice-360): Operating assessment and analytics that turn 300+ data points into an actionable growth plan. - [Patient retention software](https://www.joinmoxie.com/medspa-patient-retention-software): Automated rebooking, win-back campaigns, and loyalty tools. - [E-Prescribe](https://www.joinmoxie.com/e-prescribe): Prescribing built into the patient chart, reaching most U.S. pharmacies with an audit trail. - [Moxie Payroll](https://www.joinmoxie.com/payroll): Payroll, tax filings, W-2s and 1099s, and benefits for medspa teams. - [Memberships and packages](https://www.joinmoxie.com/medspa-memberships-packages): Recurring revenue programs, wallet credits, and package tools. - [Compliance tools](https://www.joinmoxie.com/medspa-compliance-tools): HIPAA, OSHA, and state-law compliance workflows, audit-ready charting, and standardized protocols. ## Services and savings - [Medspa marketing](https://www.joinmoxie.com/medspa-marketing-services-software): Done-for-you campaigns, local marketing materials, and performance-based growth support. - [Business coaching](https://www.joinmoxie.com/medspa-business-coaching): One-on-one coaching from a Practice Success Manager on pricing, margin, compensation, and expansion. - [Medical director matching](https://www.joinmoxie.com/find-medical-director): Matching practices with qualified collaborating physicians and medical directors. - [EMR migrations](https://www.joinmoxie.com/migrations): Switching to Moxie with patient records, images, and memberships moved by a dedicated team. - [Practice recruiting](https://www.joinmoxie.com/practice-recruiting): Sourcing, screening, and interview coordination for aesthetic hires. - [Preferred pricing](https://www.joinmoxie.com/savings): Group pricing on injectables, GLP-1s, skincare, and medical supplies. - [Moxie Capital](https://www.joinmoxie.com/financing): Financing paired with coaching, from investment readiness through ROI. ## Who Moxie serves - [Aspiring practice owners](https://www.joinmoxie.com/launch): Launch support for clinicians opening their first aesthetic practice. - [Solo provider practices](https://www.joinmoxie.com/solopreneur): Systems and margin support for established solo providers. - [Multi-provider practices](https://www.joinmoxie.com/multiprovider): Scheduling, retention, and margin tools for practices with multiple providers or locations. ## Aesthetic training directory - [Training directory](https://www.joinmoxie.com/training): Searchable directory of aesthetic injector and medical aesthetics training. - [Courses](https://www.joinmoxie.com/courses): Individual training courses covering neurotoxins, dermal fillers, biostimulators, threads, ultrasound, and more. - [Programs](https://www.joinmoxie.com/programs): Multi-course training programs and academies. - [Training by state](https://www.joinmoxie.com/states): Aesthetic training options organized by U.S. state. ## Resources and community - [Scale Society](https://www.joinmoxie.com/scalesociety): Invite-only community for aesthetic practice owners, with peer strategy sessions, expert-led education, and advisory board access. - [Learn hub](https://www.joinmoxie.com/learn): Free guides, templates, ebooks, events, and the Medspa MBA. - [Blog](https://www.joinmoxie.com/blog): Articles on medspa operations, marketing, compliance, and growth. - [Customer stories and reviews](https://www.joinmoxie.com/press-reviews): Case studies and testimonials from Moxie practices. - [State of Aesthetic Business Report](https://www.joinmoxie.com/state-of-aesthetic-business): Research report based on responses from 628+ aesthetic practice owners. - [Aesthetic Business Advisory Board](https://www.joinmoxie.com/aesthetic-business-advisory-board): The physicians, injectors, and operators advising Moxie. ## Company - [Careers](https://www.joinmoxie.com/careers): Open roles at Moxie. - [Trust Center](https://www.joinmoxie.com/trust): Security, privacy, and data handling practices. - [Privacy Policy](https://www.joinmoxie.com/privacy-policy) - [Terms of Use](https://www.joinmoxie.com/terms-of-use) ## Optional - [Sitemap](https://www.joinmoxie.com/sitemap.xml): Full list of indexable URLs, including all training courses, programs, and blog posts.