Insider Secrets to Building a Brand in Aesthetics
Moxie isn’t just a brand — she’s a vibe. Part confidante, part cheerleader, and always a champion for women doing things differently. Through Moxie Voices, she brings together founders, creatives, and change-makers to share stories that inspire, challenge, and spark growth.
Allie is a brand-building powerhouse with a bold vision for the future of beauty. She’s redefining what it means to lead in the aesthetics industry.
With a unique blend of clinical expertise and creative flair, Dr. Palumbo is on a mission to make aesthetics more empowering, accessible, and unapologetically feminine.
Intro
Building a standout med spa isn’t just about offering great treatments.It’s about crafting a brand that resonates, building trust with patients, and setting yourself apart in a competitive industry.
For Allie McAllister, Co-Founder of CULT Aesthetics Clinics, and Dr. Alexandra Palumbo, Founder of Blonde Girl Aesthetics, branding goes beyond logos and design. It’s about the patient experience, authenticity, and consistency. Both have built thriving businesses by leaning into what makes them unique and creating spaces where patients feel confident and cared for.In this episode, Allie and Alexandra break down what makes a medical aesthetics brand successful, the role of personal branding, and how to build a business that attracts the right patients. Whether you’re just starting or looking to refine your brand, their insights offer a roadmap for standing out in the industry.
In this episode, you’ll learn:
- Branding is more than aesthetics: Your brand isn’t just visuals; it’s the entire patient experience, from first impression to long-term retention.
- Build trust through authenticity: Patients can tell when something feels forced. A genuine, personal approach attracts the right audience.
- Know when to scale and adapt: As your business grows, your brand needs to evolve with it. Find the right balance between staying true to your identity and innovating for the future.
Jump into the conversation:
(02:22) Branding strategies in competitive markets
(04:11) Personal vs. business branding balance
(08:54) Authenticity and trust in aesthetics
(13:11) Standing out in crowded med spas
(18:28) Challenges of scaling med spa teams
(23:50) Social media tactics for providers
(26:52) Choosing the right treatments wisely
Transcript
Building a standout med spa isn’t just about offering great treatments.
It’s about crafting a brand that resonates, building trust with patients, and setting yourself apart in a competitive industry.
For Allie McAllister, Co-Founder of CULT Aesthetics Clinics, and Dr. Alexandra Palumbo, Founder of Blonde Girl Aesthetics, branding goes beyond logos and design. It’s about the patient experience, authenticity, and consistency. Both have built thriving businesses by leaning into what makes them unique and creating spaces where patients feel confident and cared for.
In this episode, Allie and Alexandra break down what makes a medical aesthetics brand successful, the role of personal branding, and how to build a business that attracts the right patients. Whether you’re just starting or looking to refine your brand, their insights offer a roadmap for standing out in the industry.
In this episode, you’ll learn:
- Branding is more than aesthetics: Your brand isn’t just visuals; it’s the entire patient experience, from first impression to long-term retention.
- Build trust through authenticity: Patients can tell when something feels forced. A genuine, personal approach attracts the right audience.
- Know when to scale and adapt: As your business grows, your brand needs to evolve with it. Find the right balance between staying true to your identity and innovating for the future.
