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In case you aren’t familiar with CoolSculpting, it’s a brand name for a non-invasive fat reduction procedure that uses cold temperatures to freeze and destroy fat cells in targeted body areas. It's a popular option for people who want to reduce fat from stubborn areas but don’t want surgery.
If you’re considering CoolSculpting as a new service for your medspa and are wondering how to attract the right clients, we’re here to help.
This CoolSculpting marketing guide has 8 data-driven tactics to:
- Effectively reach your target audience
- Grow your business
- Become the go-to CoolSculpting provider in your area
Once you’ve implemented these ideas, get ready for those pre-treatment consultations to come rolling in.
Idea 1: Educational workshops and Q&A sessions
This is a great idea if you are time-pressed but want to generate leads. Many people might be interested in what CoolSculpting can do but might not have heard of it before. Perhaps they think it won’t work for them.
Educational workshops and Q&A sessions are powerful for building brand awareness and attracting potential CoolSculpting clients.
Here's how to make them work for you:
- Pick compelling topics. Don't just talk about CoolSculpting — focus on addressing common pain points your target audience has. Examples include "Stubborn Fat: Can CoolSculpting Help?" or "Non-Surgical Body Sculpting: Understanding Your Options."
- Maximize reach. Offer in-person workshops and live Q&A sessions on social media platforms like Facebook Live or Instagram Live. Record these sessions for future use.
- Position yourself as a trusted authority. Partner with a CoolSculpting specialist to co-host the workshop and answer technical questions.
Tip: Remember to follow the guidelines of streaming platforms for promoting health-related services to avoid getting banned for inappropriate content.
Tools to streamline your CoolSculpting workshop presentations
- Presentation tools: Canva helps create visually appealing presentations with free templates. Google Slides is an alternative within Google Workspace. Both of these are versatile options for presentations with multimedia elements.
- Workshop management: Zoom is a popular video conferencing platform for hosting online workshops and Q&A sessions. Eventbrite is a great event management platform for handling registrations, promoting your workshops, and managing logistics.
- Engagement tools: Mentimeter lets you create interactive polls and quizzes to boost audience participation during your workshops. Kahoot! is a gamified learning platform that makes knowledge retention fun and interactive.
- Repurposed workshop content: To extend the reach of your workshop, convert key takeaways into blog posts, social media snippets, or email marketing materials.
- Bonus Idea: To convert attendees into paying clients, offer a free consultation or mini-assessment at the end of your workshop.
Idea 2: Special introductory offers
With new treatments like CoolSculpting, you’ll want to incentivize people to try them. They may be apprehensive about spending money on something they haven’t heard about before.
Strategic introductory offers are a quick way to boost CoolSculpting bookings. They can entice new clients and give them that extra nudge to take the plunge.
Here's how to craft winning deals
- Give a limited-time discount. Short-term discounts create a sense of urgency. Offer a specific percentage off the first treatment or a special price for a limited window.
- Use a “new client only” tag. Cater specifically to new clients who haven't experienced CoolSculpting at your medspa before.
- Add a free consultation to the package. A free initial appointment addresses client concerns faster to make the offer more appealing.
Try to introduce package deals
Combine treatments and offer these bundled services at a discounted rate. For example, combine CoolSculpting for a specific area with a discounted injectable appointment to help make the offer more enticing.
Target specific concerns by creating package deals that address common problem areas. For example, offer a "Mommy Makeover" package combining CoolSculpting for the abdomen and flanks with treatments to target stretch marks or cellulite.
Bonus idea: Highlight the cost savings of the package compared to purchasing treatments individually.
Idea 3: Social media campaigns
The power of visual proof is undeniable. Social media platforms like Instagram and Facebook are prime real estate to showcase the dramatic transformations CoolSculpting can deliver.
Here's how to leverage them effectively:
- Compelling results: Post high-quality, well-lit photos of satisfied clients. Ensure they have given written consent for their pictures to be used.
- Focus on specific areas: Cater content to your target audience. If a popular request is removing stubborn belly bulge, then use testimonials about CoolSculpting's effectiveness in that area. Add informative captions that detail the treatment area, number of sessions, and timeframe for achieving results.
- Client testimonials: Encourage happy clients to share their CoolSculpting experiences through video testimonials or written reviews on your social media pages.
Tips to help you ace CoolSculpting advertising on social media:
- Focus on providing clear, actionable steps for each post that you share.
- Consider including relevant visuals like infographics or screenshots to break up text and enhance understanding.
- Weave in statistics or data points to support the effectiveness of each marketing strategy.
- End each section with a clear call to action, prompting readers to contact you.
Advertising disclaimer:
Advertisements for FDA-regulated products like CoolSculpting must comply with the FDA’s guidelines, including providing balanced information about the benefits and risks. Ask a legal consultant if your company is following the laws for CoolSculpting advertising.
Also, avoid using before-and-after photos, any photos with blood or of a graphic nature, and photos of needles that are blocked on social media platforms like Instagram and Facebook. This is general advice for educational purposes, but it doesn’t constitute legal advice.
Idea 4: Targeted online advertising
You want to make sure that your marketing message reaches the right audience. For that purpose, we recommend targeted online advertising campaigns.
Here's how to create an effective CoolSculpting advertising plan:
- Use Pay-per-click campaigns. That way, you only pay when someone clicks on your ad, allowing you to focus your budget on reaching the most relevant audience for CoolSculpting in your area.
- Write ads that speak directly to your ideal customer. Imagine someone who wants to get rid of stubborn fat bulges. What are their concerns? What results are they looking for? Highlight CoolSculpting's benefits that address these concerns, like "Freeze away fat without surgery!" or "Get a slimmer stomach this summer!"
- Target people actively searching for CoolSculpting. Use Google Ads and social media advertising to reach people typing in terms like "non-invasive fat reduction near me" or "CoolSculpting results." These are people already interested, so your ad is more likely to grab their attention.
However, remember that due to the changing regulations around healthcare and medical devices in the United States, there are strict guidelines about language in Google Ads for medical/health products, including CoolSculpting. Learn more about these guidelines to make sure you’re in the clear.
- Focus on attracting clients who can visit your medspa. Set your ads to target a specific area around your location. This ensures you reach people most likely to come to your clinic for CoolSculpting treatments.
- Specify your audience. Target your ads to demographics like age, income, gender, and interests related to health, fitness, or body image. This way, you reach people most likely to be interested in CoolSculpting.
- Don't send people to your homepage. Create special landing pages just for CoolSculpting inquiries. These pages should be clear and informative, with compelling information about CoolSculpting and a strong call to action, like a button to "Book a Consultation" for CoolSculpting.
- Track how well your ads are working. Most advertising platforms let you track how many people click on your ads and take the desired action (like booking a consultation). These statistics help you see which ads and targeting options are most effective and give the best return on your investment.
Here's a bonus tip: Instead of focusing on clicks, focus on conversions (people who book consultations). This is a more important metric for your business!
Idea 5: Utilize video marketing
Leverage videos to educate potential clients about CoolSculpting and generate excitement for this transformative treatment. Make educational videos that explain the CoolSculpting process clearly, concisely, and engagingly.
Here's how to create high-impact video content:
- Explain how CoolSculpting works: Break down the science in an easy-to-understand way, using visuals and animations if needed. Be sure to address safety concerns by highlighting that CoolSculpting is FDA-approved for fat reduction in specific areas.
It's important to clarify what "non-invasive" means. Unlike surgery, CoolSculpting doesn't involve cutting or needles.
- Showcase the benefits and results: Key selling points are often the non-invasive fat reduction and minimal downtime. Feature client testimonials to highlight real-life results.
- Tell them what to expect: Alleviate patient anxieties by creating a video that walks viewers through a CoolSculpting treatment session step-by-step.
Pro tip: Partner with a local videographer to create professional-looking videos that enhance your brand image.
Here are some video editing tools you can consider if you want to do this by yourself with professional results:
Free and freemium options
DaVinci Resolve is a powerful, professional-grade video editing software with a free version offering a surprising amount of functionality. It’s great for experienced editors or those comfortable with a steeper learning curve.
OpenShot is an open-source, free video editor with a simple interface and basic editing features. This option suits beginners or those creating straightforward videos.
Additional tips
- Consider cloud-based options like Adobe Premiere Rush or WeVideo that allow for collaborative editing and easier access to your video projects from any device.
- Websites like Pexels or Unsplash offer free stock video clips and music to incorporate into your CoolSculpting videos.
- Invest in a decent microphone to ensure clear and professional-sounding audio in your videos, even if you're using a basic editing tool.
- Take your video marketing a step further by hosting live CoolSculpting demonstrations. When viewers see the treatment in action and ask questions in real-time, they get a sense of transparency and trust.
- Promote your videos across social media channels, websites, and in email marketing campaigns to maximize reach and engagement.
Idea 6: Content marketing through blogs and articles
You can establish your medspa as a trusted resource by publishing informative blog posts and articles.
Write content that turns readers into CoolSculpting clients:
- Answer common questions. Address your target audience's concerns like, "Is CoolSculpting right for me?"
- Debunk myths. Educate readers about CoolSculpting's safety, effectiveness, and limitations.
- Become a thought leader. Publish consistently to establish your medspa as a CoolSculpting authority.
Optimize your content for search engines:
- Target relevant keywords. Use terms people search for naturally, like "non-surgical fat reduction" instead of just "CoolSculpting."
- Prioritize readability. Write engaging content for humans, not just search engines.
- Place keywords strategically. Integrate keywords in page titles, meta descriptions, and headers.
- Conduct keyword research. Identify keywords with high search volume but low competition for better reach.
Idea 7: Email marketing campaigns
Email marketing is a powerful tool to nurture leads and drive conversions. By crafting engaging email campaigns that educate and entice potential clients, you can effectively promote CoolSculpting and convert website visitors into paying customers.
To get started, send informative & engaging newsletters:
- Highlight new advancements or applicator options in CoolSculpting treatments.
- Offer special discounts or packages around holidays or events.
- Showcase CoolSculpting's results with client testimonials.
- Drive traffic to your website with snippets from your latest CoolSculpting blog posts.
- Personalize your emails: Use names and tailor content based on interests or past interactions for better engagement.
- Group subscribers in your email list by:
- Demographics (age, gender)
- Interests (stomach fat reduction)
- Past actions (downloaded a CoolSculpting brochure)
- Include a clear call to action (CTA) in every email: Tell subscribers what to do next, like booking a consultation, downloading a guide, or visiting a special offer.
- Maintain a consistent email schedule: Aim for 1-2 emails per month to stay at the top of their minds without being annoying.
- Invest in good email design: Use visually appealing templates that are mobile-friendly and easy to read.
Free email marketing tools for CoolSculpting campaigns:
- MailerLite: Beginner-friendly, drag-and-drop builder, basic segmentation, landing pages (up to 1,000 subscribers)
- Sendinblue: Email marketing, SMS marketing, marketing automation (paid plans)
- Mailjet: Free plan with limitations (up to 6,000 emails/month), drag-and-drop editing, basic segmentation, landing pages
Idea 8: Referral programs
People trust the recommendations of friends and family. Implement a strategic referral program to harness the power of word-of-mouth marketing.
To create a winning referral program, incentivize referrals and make it worthwhile for existing clients to spread the word about CoolSculpting at your medspa.
Disclaimer: In the United States, there are regulations around referrals for healthcare services. There are specific rules to avoid practices offering kickbacks or inducements for referrals. We recommend consulting with Moxie or a healthcare attorney to develop a compliant referral program tailored to your medspa and its services, including CoolSculpting.
Offer attractive referral incentives:
- Discounts: Provide existing clients with a discount on their next CoolSculpting treatment or another service offered by your medspa for every successful referral.
- Free services: Entice referrals with the opportunity to receive a complimentary service (e.g., facial, massage) after a successful CoolSculpting booking from their referral.
- Rewards programs: Consider a tiered rewards program where clients earn points for referrals, redeemable for CoolSculpting treatments, products, or other perks.
Create a referral network, and don't leave referrals to chance. You can make it easy for existing clients to participate in your program.
Here’s how:
- Digital referral tools: Use your website or email marketing to provide dedicated referral links or forms that clients can share with friends and family. These tools should track referrals and automatically credit existing clients when a new booking is made.
- Printable referral cards: Offer physical referral cards that clients can hand out to potential referrals. These cards should include your medspa's contact information and a clear reference code for tracking.
- Social media sharing: Encourage clients to share their positive CoolSculpting experiences on social media platforms by tagging your medspa and mentioning the referral program.
- Communicate clearly: Ensure everyone understands your referral program. Clearly outline the program details, eligibility criteria, and how clients can participate. List this info on your website, in email marketing communications, and in consultations.
- Track and reward: It's crucial to track referrals and reward your existing clients promptly. Choose an efficient tracking system (digital referral tools often automate this) and ensure swift distribution of incentives to maintain program momentum.
- Show appreciation: A simple "Thank you" goes a long way. Express gratitude to existing clients who participate in your referral program. This reinforces the value of their recommendations and encourages continued participation.
Need help with your CoolSculpting marketing? Try Moxie
We hope these CoolSculpting marketing ideas help you grow your business and attract loyal clients. Moxie empowers medspa owners across the country to grow faster, bring in more profit, and achieve real success.
We take the burden off your shoulders so that you can focus on what you do best — providing exceptional care to your clients.
Here's how Moxie can help your medspa thrive:
- Marketing done for you: Moxie manages everything from website creation (under your brand) to targeted advertising that drives new clients through your doors.
- Membership boosting: Moxie's built-in CRM allows targeted client messaging and SMS campaigns to promote memberships, special offers, and events directly to your members.
- Hands-on, expert growth coaching: Our dedicated coaches meet with you regularly to support your growth, give you hands-on help, and guide you through launching and growing your medspa.
- Software built for medspas: Moxie provides online appointment scheduling, charting, text message marketing, and memberships — we’ve got you covered. With Moxie, it’s easier than ever to run your business and wow your clients.
