September 20, 2023

Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie

Moxie Team

The Challenge: Navigating the Transition from Employee to Business Owner

After working as a cosmetic injector at a local medspa for two and a half years, Danka DiMichele, an ICU nurse and trained cosmetic injector, felt the pull to realize her entrepreneurial aspirations. “I knew that to reach my full potential as an injector, I needed to go out on my own. I always wanted to build my own empire, and that’s what led me to start my own business.”

However, the shift seemed overwhelming. “Transitioning from being an employee to a business owner felt very scary,” she admitted. “ I wasn’t sure what I was up against. There were a lot of unknowns.”

Navigating the complexities of starting her own medspa demanded extensive research and countless decisions. Between finding a medical director, securing insurance, and managing administrative tasks, Danka felt overwhelmed. “I was being pulled in so many different directions,” she recalled. 

That’s when Danka discovered Moxie. “A month in, it was becoming clear that I couldn’t continue to do this on my own. While I was researching for medical directors, I stumbled upon Moxie and decided to reach out,” she shared.

The Solution: Simplifying Industry Complexities With An Expert Team

Right away Danka knew she found the support and expertise she needed to launch her medspa empire. “When I found Moxie, I onboarded immediately. I had no clue where to start when it came to opening my own business,” she shared. “That’s why it was so appealing to work with a partner who could guide me through the unknowns.”

“The difficult part of starting a business is making sure you’re secure from a legal standpoint, making sure your taxes are squared away, things like that. Figuring all of this out on my own would have required tons of research and time. Since partnering with Moxie, I haven’t had to worry about a thing.”

With Moxie by her side, Danka can focus on what she does best: delivering exceptional service to her clients. “Moxie helps with everything from accounting and setting up my back office to business promotion and advertising. They contribute to my success without me having to worry about all of the details,” she shared. “Moxie gave me the security I needed to focus on promoting my services and building my clientele. I could trust that everything else was being taken care of.”

The Results: A 5-Star Brand & Client-Focused Business

Within the first month of launching Beauty Haven medspa, Danka exceeded her revenue goal by 330%. “Partnering with Moxy was the best decision I could have made for myself,” she reflects. “I’m booked solid two weeks in advance.”

Danka’s dedication to providing top-notch service has earned her a five-star reputation among her clientele. “I’m ready to bring the best medspa to Pittsburgh, somewhere where people can come and get all their services done in one place and know that they’re going to get the best experience. That’s my goal,” she said. 

With Moxie's unwavering support, Danka continues to expand her business and build lasting relationships with her clients, confident in the knowledge that she has a trusted partner by her side every step of the way.

Learn how Moxie helps entrepreneurs (like you) open profitable med spa businesses!

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