Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie

The Challenge: Navigating the Transition from Employee to Business Owner

After working as a cosmetic injector at a local medspa for two and a half years, Danka DiMichele, an ICU nurse and trained cosmetic injector, felt the pull to realize her entrepreneurial aspirations. “I knew that to reach my full potential as an injector, I needed to go out on my own. I always wanted to build my own empire, and that’s what led me to start my own business.”

However, the shift seemed overwhelming. “Transitioning from being an employee to a business owner felt very scary,” she admitted. “ I wasn’t sure what I was up against. There were a lot of unknowns.”

Navigating the complexities of starting her the Beauty Haven medspa demanded extensive research and countless decisions. Between finding a medical director, securing insurance, and managing administrative tasks, Danka felt overwhelmed. “I was being pulled in so many different directions,” she recalled. 

“The biggest challenge to starting your own med spa, especially if you're an RN, is finding the right medical director and that’s how I discovered Moxie.

"A month in, it was becoming clear that I couldn’t continue to do this on my own. While I was researching for medical directors, I stumbled upon Moxie and decided to reach out,” she shared.

The Solution: Simplifying Industry Complexities With An Expert Team

Right away Danka knew she found the support and expertise she needed to launch her medspa empire. “When I found Moxie, I onboarded immediately. I had no clue where to start when it came to opening my own business,” she shared. “That’s why it was so appealing to work with a partner who could guide me through the unknowns.”

“The difficult part of starting a business is making sure you’re secure from a legal standpoint, making sure your taxes are squared away, things like that. Figuring all of this out on my own would have required tons of research and time. Since partnering with Moxie, I haven’t had to worry about a thing.”

Danka quickly discovered all of the ways Moxie could help her launch and run her dream medspa with ease. “I realized that they not only provided you with a medical director, but they also helped you with marketing and they helped you with setting yourself up legally. They laid it out step by step. I couldn't do it myself, and if I did it myself, it was going to be a very expensive journey that I would've had to take. So partnering with Moxie was the best thing I could have done. I was able to fully launch my business within a month of doing my research because they were able to help me and guide me through the hard steps.”

With Moxie by her side, Danka can focus on what she does best: delivering exceptional service to her clients.

“Moxie helps with everything from accounting and setting up my back office to business promotion and advertising. They contribute to my success without me having to worry about all of the details,” she shared. “Moxie gave me the security I needed to focus on promoting my services and building my clientele. I could trust that everything else was being taken care of.”

The Results: A 5-Star Brand & Client-Focused Business

Within the first month of launching Beauty Haven medspa, Danka exceeded her revenue goal by 330%. “Partnering with Moxie was the best decision I could have made for myself,” she reflects. “I’m booked solid two weeks in advance.”

“One area that I've seen an impact from Moxie has been with the amount of appointments that I see a month. I typically see around a hundred appointments a month, which is pretty awesome, especially when you're starting out as a new business. Now I'm at a point where I can see less patients each month and I’m able to hit higher goals.”

Danka’s dedication to providing top-notch service has earned her a five-star reputation among her clientele. “I’m ready to bring the best medspa to Pittsburgh, somewhere where people can come and get all their services done in one place and know that they’re going to get the best experience. That’s my goal,” she said. 

“Owning my own business has been the best thing that I could have done for myself. It was the best decision that I could have made. I'm now able to spend more time with my family, be home more, and even though I work a lot, I'm able to consolidate my life.”

With Moxie's unwavering support, Danka continues to expand her business and build lasting relationships with her clients, confident in the knowledge that she has a trusted partner by her side every step of the way.

“I'm sure you understand by now that I'm a fan of Moxie. People constantly reach out to me about Moxie and I always say the same thing: I definitely recommend you work with them. They are able to support you through whatever journey you're going through in starting your own business. You're saving so much money partnering with them. Yeah, they do take a profit, but honestly, I get that money back and more.”

When asked what advice she would give to aspiring medspa entrepreneurs, Danka said:

“The advice that I would give to anybody wanting to start a med spa is to find the right people to connect with so you get the support that you need. You can't do it alone. And if you are alone, I would recommend partnering with a company like Moxie.”

‍Learn how Moxie helps entrepreneurs (like you) open and operate profitable medspa businesses!