The Challenge: Building a Standout Practice
Jessica is a Physician Associate who trained in aesthetics at the Swiss Aesthetic Institute with Julie Horne, one of the top aesthetics experts in the world. After working at a Medspa in Arizona and gaining experience for over a year, she and her family moved to California. With the world fully reopening post-COVID, Jessica decided it was time to realize her dream of opening her own Medspa — Citrus Aesthetics.
Even though she was serious about opening a practice, and had the drive, commitment, and aesthetic experience to do well, she needed business insight and experience so she could build a standout practice.
“When I began in Emergency Medicine and then transitioned into aesthetics, I began to realize my dream and vision of opening up my own medical aesthetics clinic. I knew I had the necessary skills, drive, perseverance, and passion but I didn’t have the business insight or experience. That’s where Moxie came in to make my dream a reality," she shared.
The Solution: A Partner for Every Step of the Journey
As soon as she signed her contract with Moxie she began to receive support to help her through every step of the launch.
"Having Moxie’s assistance in guiding me through all the steps was essential in starting my practice. They educated me, connected me to resources, and explicitly laid out each step to make my business a success. Their help was truly key to efficiently and effectively starting my medspa.”
Moxie helped Jessica find a Medical Director and insurance broker who specialized in Medspas to make sure she would be adequately protected. Meanwhile, Jessica started scouting out potential locations. With Moxie’s guidance on what to look for in a suite, and help negotiating terms, she officially signed her lease. Equipped with Moxie’s recommended inventory and office supply list, she quickly started turning her suite into a place where her clients would feel welcome and comfortable.
“Whenever I needed help, they were available and always had my back. I felt like they were as invested in me as I was in myself, which brought me peace of mind in this grandiose undertaking!"
Next, Moxie set up relationships with all relevant pharma suppliers, taking on the role of negotiating and securing her free product and discounts so she could treat initial models as part of a soft launch. The team also made sure all of Jessica’s software systems were ready to launch from her booking system to facilitate easy online bookings and payments to her charting software for keeping medical records and compliant before/after photos.
With everything in place, Jessica was ready to open Citrus Aesthetics.
The Results: A Triumphant Launch & Successful Growth
During the soft launch period, Jessica worked 2-3 days a week at the practice (while still maintaining her urgent care job). She treated her friends and family so she could build business via word of mouth and gather reviews. "I was beyond excited to finally be treating my very own clients, establishing trusting relationships, and giving excellent aesthetics results for my clients,” she recalled.
Despite only working part-time at the start, Citrus brought in over $10,000 in sales in the first month, becoming cash flow positive in its first month, and grew to over $18,000 in sales in the second month. “I was off to a running start with the help of Moxie! It was a lot of work and a huge learning curve but it is 100% worth it.” My initial two month’s success at Citrus Aesthetics has been so exhilarating and such a dream come true," Jessica shared.
Less than two months after opening, Jessica had over 24 Google Reviews, with a perfect 5-star average rating. Now, she’s focused on expanding her medspa empire. Moxie has continued to provide marketing expertise and services to help promote her medspa and bring in new clients. Today, she has over 200 reviews and has maintained an impressive client satisfaction rate.
With the right partner, and Jessica’s skills, drive, perseverance, and passion she’s been able to turn her dream into a booming business.
Need a strategic business partner? Reach out to Moxie today to expedite your medspa’s growth.
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