Turning Passion Into Practice: How Moxie Empowered Julie Mallon to Launch Goodjuju Aesthetics
Julie Mallon, an experienced nurse with an artistic eye and a passion for patient care, launched Goodjuju Aesthetics to offer a more personal, creative approach to aesthetics. With Moxie as her partner, she turned a vision built on intuition and artistry into a thriving business.
Introduction
After a back injury ended her bedside nursing career, Julie Mallon, RN, found herself searching for a path that would let her stay connected to patients without the physical toll. She found it in aesthetic care: a field where her clinical expertise, years of hands-on experience, and lifelong love of art could finally come together. Drawing on her extensive background in aesthetics, Julie combined her technical skill with an eye for detail to create results that feel both natural and transformative. With no business background but a clear vision for how care should feel, she took the leap and launched Goodjuju Aesthetics. With Moxie as her partner, she built not just a business, but a space that feels like home for her and her patients alike.
“I love that I get to come to work every day. It doesn't feel like work to me. It feels like making art in a studio with my friends.”
Challenges of Going Solo
Julie was confident in her ability to deliver exceptional care, but running an entire practice on her own was a different story. Managing compliance, juggling product orders, and stitching together disjointed systems would have meant constant overwhelm—exactly what she was trying to avoid.
From battling DIY design tools to dreading online forms, technology felt more like a roadblock than a resource.
Ever-changing state regulations left Julie unsure how to stay compliant; she needed legal guidance and a defined medical director strategy.
As a new business owner, Julie was stressed by cash flow challenges, fearing she'd have to undersell treatments to avoid running out of product.
Julie worried that handling the day-to-day tasks alone would quickly become unsustainable, leaving her with little time to focus on what mattered most—delivering an exceptional experience for her patients.
Transformation with Moxie
Julie wasn’t just looking for software. She needed guidance, reassurance, and a team she could count on. With Moxie, she found more than tools. She found support that helped her bring Goodjuju Aesthetics to life on her own terms. What once felt daunting quickly became doable, and even joyful
Moxie’s built-for-aesthetics platform made scheduling, charting, payments, and communication simple. It’s so intuitive that Julie’s staff was able to check out a patient on their very first attempt—no training needed.
From day one, Julie's Launch Coach and Moxie's compliance tools gave Julie clarity around regulations and peace of mind about staying compliant as rules evolved.
Julie gained access to Moxie's VIP pricing on injectables and devices, plus streamlined ordering and inventory management in Moxie Suite.
From her very first call with Moxie to ongoing check-ins with her Practice Success Manager, Julie felt supported every step of the way. With Moxie’s experts handling the behind-the-scenes details, she never has to face challenges alone.
“My first month, I exceeded the sales projection. The next month, I doubled it. And I realized that I was seeing about half the patients every day that I was at my previous job and making the same, if not more, take home. So I had less stress. I actually had time to sit down, chart, eat, and spend quality time with my patients.”
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