Scale Starts at the Top: Making the Shift From Owner to CEO
A 4-Week Digital Course Featuring the Top Leaders in Aesthetics
Stop surviving—start scaling. This transformative 4-week digital course helps medspa owners step fully into their CEO era with structure, discipline, and a strategy-driven mindset to unlock their next level of growth.
Join Allie McAllister, Dr. Alexander Rivkin, Dr. Gretchen Frieling, Limor Weinberg, Brittany Bureski, David Weir, and Erika Barry, and for a powerful series designed to help you master every dimension of medspa leadership—from operations and financial clarity to team culture and personal balance.
Each week builds on the last, giving you the tools, systems, and insights to think, plan, and lead like a true CEO—so you can scale with confidence and intention.
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Your 4-Week Growth Roadmap:
Week 1 (Jan 12): CEO Operating Rhythms — with Allie McAllister and Dr. Gretchen Frieling
Learn the daily, weekly, and quarterly rhythms that keep your business running smoothly and your team aligned.
Week 2 (Jan 19): Managing the Metrics That Matter — with Limor Weinberg and Brittany Bureski
Gain the financial clarity every CEO needs to drive profitability and sustainable growth.
Week 3 (Jan 26): Hiring, Culture, & Incentives — with David Weir and Mikyla Race
Build a thriving, high-performing team and create a culture that attracts and retains top talent.
Week 4 (Feb 2): Finding Balance When the Business Rests on Your Shoulders — with Erika Barry and Alexander Rivkin
Learn how to protect your energy, find balance, and sustain success as your business scales.
These sessions happen every Monday for four weeks, and you’re encouraged to join as many as you can. Each topic stands on its own—so even if you can’t make them all, you’ll walk away with practical insights to strengthen your role as a MedSpa CEO.
Featured Experts
Meet Allie McAllister, NP-C, a trailblazer in aesthetic medicine and business strategy. As the co-founder of Cult Aesthetics Clinics, CULT Aesthetics Conferences, and Squeeze Skin, Allie has built a powerhouse brand that blends clinical expertise with entrepreneurial innovation. Recognized as one of America's top 100 injectors for three consecutive years, she has mastered the art of scaling and sustaining success in the competitive aesthetics industry.
Board-certified nurse practitioner with over 20 years of expertise in aesthetics and skin health and founder of The Clinic USA.
David is a Certified Nurse Practitioner with 17 years of experience in beauty, skincare, and aesthetics, combining medical expertise with a passion for educating clients on aging prevention and noninvasive treatments.
Erika Barry, aka InjectorBunny, is a nationally recognized injector and international trainer for brands like Galderma, Revance, and Evolus. She’s also the founder of a first-of-its-kind virtual education platform for injectors, followed by providers around the world.
The pioneer behind Non-Surgical Rhinoplasty, Dr. Alexander Rivkin is globally recognized for his state of the art non-surgical aesthetic procedures and A-list clientele–delivering the highest caliber of service with unparalleled results.