At Moxie, we’ve always believed that aesthetic medicine isn’t just about results—it’s about connection, confidence, and building something bigger than each of us individually.
That’s why we’re on a mission to empower every practice owner and provider to do their very best work—for themselves, for their families, and for the patients they serve.
Today, we’re proud to announce two major steps forward in that mission:
✨ The launch of our Aesthetic Business Advisory Board
✨ The debut of Scale Society, a new private community for growth-minded aesthetic providers and entrepreneurs.
These initiatives mark a defining moment for the future of aesthetic medicine—and reinforce our promise to build not just powerful tools, but a powerful ecosystem for every independent injector, owner, and operator.
Bridging the Business Gap in Aesthetic Medicine
Aesthetic medicine is evolving fast. National chains and PE-backed groups are scaling rapidly—with capital, operational depth, and recruiting power to match.
But most aesthetic practice owners? They’re expert injectors—not full-time COOs. That means they’re juggling patient care, compliance, marketing, payroll, hiring, and more—often without a safety net or sounding board.
That’s where Moxie comes in.
We give independent aesthetic practices access to enterprise-grade infrastructure, dedicated business coaching, and real-time data, helping them scale confidently without sacrificing ownership, identity, time, or profit. Today, 600+ of the country’s fastest-growing aesthetic practices trust Moxie as their operational backbone.
And we’re not stopping there.
The Aesthetic Business Advisory Board: Strategic Minds, Real-World Growth
To help define what the next era of aesthetic growth should look like, we’ve brought together some of the most respected leaders in the industry—founders, trainers, speakers, and operators who’ve built multi-location, multi-million dollar practices and enduring brands.
The Aesthetic Business Advisory Board will guide our product roadmap, influence our education strategy, and collaborate directly with our team and community.
Here’s what some of them had to say:
“With Moxie, I’m focused on turning strong leadership into sustainable growth—building culture-first systems, tightening execution, and optimizing results at every level of the practice.”
— Allie McAllister, NP-C, co-founder of CULT Aesthetics Clinics, CULT Aesthetics Conferences, and Squeeze Skin
“Moxie represents a major, exciting shift in how practices run their business. Leveraging the collective power of hundreds of individual practices, Moxie provides services and pricing that would be otherwise out of reach for the average aesthetic office. Joining Moxie instantly lifts a practice into the big leagues of aesthetics.”
— Dr. Alexander Rivkin, founder of RIVKIN Aesthetics
“The aesthetic industry is evolving rapidly, and joining the Aesthetic Business Advisory Board allows me to be part of that evolution in a meaningful way. By working alongside Moxie and other thought leaders, I am excited to share my experiences and learnings with other aesthetic practice owners, raise overall business standards within aesthetics, and help shape the future of our industry.”
— Dr. Gretchen Frieling, founder and owner of GFaceMD
Introducing Scale Society: A Private Community for Visionary Aesthetic Leaders
Growth isn’t just a toolset—it’s a mindset. That’s why we launched Scale Society, a private community for aesthetic entrepreneurs and injectors ready to go further, together.
Where clinical education ends, Scale Society begins—with workshops, peer networking, expert roundtables, behind-the-scenes playbooks, and in-person events.
“Moxie is masterfully bridging clinical excellence with medspa entrepreneurship—giving providers the tools to innovate, grow responsibly, and prioritize patient safety,” said David Weir, FNP. “I’m excited to help shape a stronger, smarter, and more connected aesthetic community.”
Whether you’re scaling a multi-location business or launching your first solo suite, Scale Society is designed to help you move from good to great—and from solo to supported.
Meet the Aesthetic Business Advisory Board
Erika Barry, MSN, NP-C
Also known as Injector Bunny; One of the top aesthetic injectors in the country, serving as an international trainer and speaker for industry leaders such as Galderma, Revance, and Evolus; Partner in two state-of-the-art medical aesthetic practices.
Olivia Salmen, NP-C
Board-certified plastic surgical nurse practitioner, international trainer, speaker, KOL, and social media educator with over 10+ years in aesthetics; One of only 350 certified plastic surgical nurses in the United States and one of only 14 in the state of Tennessee.
Dr. Alexander Rivkin
Founder of Rivkin Aesthetics and pioneer of the Non-Surgical Rhinoplasty; Columbia and Yale-trained; author of numerous publications and principal investigator on multiple FDA/NIH trials.
Dr. Gretchen Frieling (“Dr. G”), MD
Internationally recognized, Harvard-trained, triple board-certified Dermatopathologist; Founder of GFaceMD, a multimillion dollar, multi-location, medical aesthetic practice with locations in the Boston area.
Allie McAllister, NP-C
Prominent specialist in aesthetic medicine and co-founder of CULT Aesthetics, CULT Aesthetics Conferences, and Squeeze Skin; Recognized as Top 100 Injector for three consecutive years; National Galderma trainer.
Jonathan LeSuer, FNP-C
Board-certified nurse practitioner and founder of Tox & Pout Aesthetics; Known for evidence-based, patient-centered aesthetic care; Trainer and speaker for Allergan and Ariessence PDGF+; Cohost of Fill Me In podcast
Dr. David Saadat
World-renowned, triple board-certified facial plastic surgeon and CEO of Beverly Hills Aesthetic Surgical Institute; Affiliated with top medical schools in CA, he’s often called upon to lecture on the latest surgical and non-surgical techniques.
Limor Weinberg, NP
Board-certified nurse practitioner and master in aesthetics; Founder of The Clinic USA, a boutique-style training academy for aesthetic providers; Named Top 100 Injector for six years; Known for her signature ‘Lip Mapping’ technique.
David Weir
Combines experience in beauty, skincare, education, an artful eye for aesthetics, and an advanced practice education to educate clients on aging prevention and restoration; Avid clinical investigator for the FDA.
Libby Dysart
One of the most successful social media strategists and brand managers in aesthetics; Worked alongside Erika Barry to cultivate the Injector Bunny brand; Co-founder of D.C.-based aesthetics practice.
Brittany Bureski
Founder of The B Aesthetic Business Advisory; Aesthetic business strategist with 10+ years of experience in sales, practice development, and leadership within the dermatology and aesthetics space.
Looking Ahead: The Future of Independent Aesthetic Entrepreneurship
At Moxie, we’re here to rewrite what’s possible for independent medspa owners. You’re not just running a practice—you’re building a brand, shaping patient lives, and writing the next chapter of aesthetic medicine.
The launch of the Aesthetic Business Advisory Board and Scale Society is our latest investment in you—your growth, your success, and your independence.
Because at Moxie, we believe the future of aesthetics belongs to bold entrepreneurs like you.
When you're ready to take the next step in launching or growing your aesthetic practice, here are 3 ways Moxie can help:
