September 24, 2023

MedSpa Aesthetic Treatments for Millennial Brides & How to Market to Them

Moxie Team

As a medspa owner, ensuring that your services cater to the evolving needs of millennial brides is essential for staying competitive in the industry. With weddings being one of the most significant events in a person's life, brides are increasingly seeking aesthetic treatments to enhance their natural beauty and radiate confidence on their special day. 

Read on for the top aesthetic treatments for millennial brides and when to schedule these treatments before wedding day.

Check out our 2023 list of top cosmetic procedures, including Kybella, Chemical Peels, Dermaplaning and more.

1. Botox Injections for Wrinkle Reduction

Botox injections have become a staple in pre-wedding beauty routines, offering brides a quick and effective solution for reducing wrinkles and fine lines. As a medspa owner, it's important to educate brides about the optimal timing for Botox treatments, typically around three to six months before the wedding to allow for any touch-ups and ensure optimal results on the big day.

Check out our Moxie's in-depth article: Injecting 101: An Intro to Botox, Dysport, Xeomin & Other Neuromodulators

2. Lip and Cheek Augmentation with Dermal Fillers

Achieving plump lips and defined cheekbones is a top priority for many millennial brides, and dermal fillers offer a non-surgical way to enhance these facial features. To ensure natural-looking results, brides should schedule their filler appointments at least one to two months before the wedding, allowing any swelling or bruising to subside and ensuring that they feel confident and camera-ready on their wedding day.

3. Chemical Peels for Skin Rejuvenation

Chemical peels are a popular choice for brides looking to achieve a flawless complexion and address common skin concerns such as acne scars, hyperpigmentation, and uneven skin tone. To achieve optimal results without risking any post-treatment redness or peeling, brides should schedule their chemical peel appointments at least two to three months before the wedding, allowing ample time for their skin to heal and reveal a radiant glow.

4. Microdermabrasion for Smooth and Glowing Skin

Microdermabrasion is an excellent option for brides seeking smoother, more radiant skin with minimal downtime. Ideally, brides should schedule their microdermabrasion treatments one to two months before the wedding, allowing their skin to recover fully and showcase its newfound luminosity on the big day.

5. Laser Hair Removal for Silky Smooth Skin

For brides looking to achieve silky smooth skin on their wedding day and beyond, laser hair removal is a game-changer. To ensure optimal results, brides should begin their laser hair removal treatments at least six to eight months before the wedding, as multiple sessions are typically required to achieve permanent hair reduction.

Here’s our in-depth article: The Ins and Outs of Laser Hair Removal: What Med Spa Owners Need to Consider

6. Microneedling for Collagen Stimulation

Microneedling has gained popularity among brides for its ability to stimulate collagen production, improve skin texture, and reduce the appearance of scars and fine lines. To achieve the best results, brides should schedule their microneedling treatments three to four months before the wedding, allowing their skin to regenerate and reveal a youthful glow.

Introducing Microneedling to your medspa? Here’s What You Need to Know Before Adding to Your Spa

7. Platelet-Rich Plasma (PRP) Therapy for Skin Rejuvenation

PRP therapy, also known as the "vampire facial," offers brides a natural and holistic approach to skin rejuvenation. To achieve optimal results, brides should schedule their PRP facials or microneedling with PRP treatments at least three to four months before the wedding, allowing their skin to reap the benefits of increased collagen production and enhanced radiance.

8. Non-Surgical Rhinoplasty for Facial Harmony

Non-surgical rhinoplasty using dermal fillers is a popular choice for brides seeking to enhance the shape of their nose without undergoing invasive surgery. To ensure a seamless and natural-looking result, brides should schedule their non-surgical rhinoplasty appointments two to three months before the wedding, allowing any swelling to subside and ensuring that they feel confident and camera-ready on their special day.

9. Non-Invasive Body Contouring Treatments

Many brides are also interested in non-invasive body contouring treatments to sculpt and tone their physique before their wedding day. Services such as CoolSculpting or radiofrequency body contouring can help brides target stubborn fat deposits and achieve their desired body shape with minimal downtime. Brides should ideally schedule these treatments six to eight months before the wedding to allow for multiple sessions and ensure optimal results.

By offering these in-demand aesthetic treatments at your medspa and guiding brides through the optimal timeline for scheduling these treatments before their wedding, you can position your practice as a trusted partner in their journey to bridal beauty. Keep abreast of the latest trends and technologies in medical aesthetics to ensure that you're meeting the evolving needs of brides and helping them look and feel their best on their special day.

Marketing Tips for Attracting Millennial Brides to Your Medspa

The right targeted marketing at your medspa can make an enormous impact on your bottom line. Here are some marketing tips to bring in more brides to your medspa:

Looking to market your way to your medspa’s first $100k? Read this 3-part series. 
  • Create Engaging Social Media Content: Utilize platforms like Instagram, TikTok, and Pinterest to showcase before-and-after photos, behind-the-scenes videos, and client testimonials. Use relevant hashtags and engage with your audience to build a community of brides-to-be.
  • Offer Bridal Packages: Develop tailored packages specifically designed for brides-to-be, bundling popular treatments like Botox, chemical peels, and laser hair removal. Offer special discounts or complimentary add-ons to make the packages more appealing.
  • Host Bridal Events and Workshops: Organize bridal events or workshops where brides-to-be can learn about different aesthetic treatments, meet with skincare experts, and receive exclusive discounts for booking services at the event.
  • Collaborate with Wedding Vendors: Partner with local wedding vendors such as bridal boutiques, wedding planners, and photographers to cross-promote each other's services. Consider offering referral discounts or joint promotions to attract brides-to-be.
  • Utilize Influencer Marketing: Partner with beauty influencers or micro-influencers popular among millennial brides to promote your medspa's services. Allow them to experience your treatments and share their honest reviews and experiences with their followers. Read how to take better cosmetic procedure before and after photos.
  • Create Educational Content: Develop blog posts, e-books, or video tutorials that educate brides-to-be about the benefits of different aesthetic treatments, skincare routines, and pre-wedding beauty prep. Position your medspa as a trusted resource for bridal beauty advice.
  • Optimize Your Website for SEO: Ensure that your website is optimized for relevant keywords related to bridal beauty treatments and skincare. Publish blog posts targeting long-tail keywords such as "best pre-wedding skincare routine" or "non-surgical bridal beauty treatments."
  • Engage with Local Wedding Communities: Join local wedding groups on social media platforms or forums where brides-to-be gather to share tips and advice. Engage with community members by offering valuable insights and answering their questions about skincare and beauty treatments.
  • Offer Virtual Consultations: Brides are busy and often stressed to their max. Provide the option for brides-to-be to schedule virtual consultations with your medspa's skincare experts. During these consultations, offer personalized recommendations based on their skincare concerns and wedding timeline.
  • Collect and Share Client Testimonials: Encourage satisfied brides-to-be to share their positive experiences and results from your medspa's treatments. Feature these testimonials on your website, social media channels, and marketing materials to build trust and credibility with potential clients.
Check our 6 Ways to Scale and Grow Your Medspa Business.

TL;DR: Essential Aesthetic Treatments for Millennial Brides

Here’s a round-up of top aesthetic treatments millennial brides may be most interested in before their weddings:

  • Botox Injections: Reduce wrinkles and fine lines; schedule 3-6 months before the wedding.
  • Lip and Cheek Augmentation: Enhance facial features non-surgically; schedule 1-2 months before the wedding.
  • Chemical Peels: Rejuvenate skin and address imperfections; schedule 2-3 months before the wedding.
  • Microdermabrasion: Achieve smooth and radiant skin; schedule 1-2 months before the wedding.
  • Laser Hair Removal: Attain silky smooth skin; start 6-8 months before the wedding.
  • Microneedling: Stimulate collagen production and improve skin texture; schedule 3-4 months before the wedding.
  • Platelet-Rich Plasma (PRP) Therapy: Enhance skin radiance and rejuvenation; schedule 3-4 months before the wedding.
  • Non-Surgical Rhinoplasty: Enhance nose shape without surgery; schedule 2-3 months before the wedding.
  • Non-Invasive Body Contouring: Sculpt and tone physique; start 6-8 months before the wedding
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