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Loyalty is the New Luxury: The Medspa Retention Playbook

This magazine is your blueprint for turning one-time visits into lifelong loyalty—and scaling a medspa that runs on results, relationships, and recurring revenue.

Inside Beyond the Treatment: Master Medspa Retention, you’ll learn:

✅ Why retention outperforms acquisition in profitability
✅ How to tailor loyalty strategies for solo injectors vs. multi-location practices
✅ Which services naturally build frequency—and how to use them wisely
✅ The loyalty tech stack high-performing medspas swear by
✅ How to design membership programs that drive revenue (without discounting)

Whether you're just starting out or scaling up, this guide will show you how to build a retention engine that fuels growth, reduces stress, and deepens patient trust.

Expert Insight

Real medspa founders, clinical pros, and growth strategists sharing the retention playbooks they actually use. Here are just a few of the experts you'll hear from:

  • Terri Ross – Practice performance consultant breaking down why loyalty is earned, not assumed
  • Britt Ricketts – Co-Founder of House of Preservation, emphasizing consistency and education
  • Allie McAllister – Founder of Cult Aesthetics, on how to turn your brand into a community your patients never want to leave
  • Apryl Witherspoon – Founder of NWME Aesthetics, known for transforming retention into reputation
  • Ananda Fidani – RIVIER Aesthetics founder on building referral-worthy patient experiences
  • Jonathan LeSuer, NP-C – Owner of Tox & Pout Aesthetics, showing how clinical personalization drives trust
  • Marco Emilio Valle – Aesthetic Sales Hero founder teaching how to lead retention with sales confidence
  • Brandon Mullen – MPWR Aesthetics founder designing memberships that build long-term relationships
  • Lucy Sason, NP – Solo injector who proves connection is the foundation of loyalty
  • Hilary Baer Hogan, MSN/BSN, BC-NP – Bare Skin Marin founder on structuring services for stickiness
  • Brittany Bureski – Aesthetic strategist revealing why loyalty is your most underused growth lever
  • Heather Terveen – Creator of the “Confident Aging Blueprint” and retention-first treatment planning

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