Beyond the Treatment: The Medspa Retention Playbook
This magazine is your blueprint for turning one-time visits into lifelong loyalty—and scaling a medspa that runs on results, relationships, and recurring revenue.
Inside Beyond the Treatment: Master Medspa Retention, you’ll learn:
✅ Why retention outperforms acquisition in profitability
✅ How to tailor loyalty strategies for solo injectors vs. multi-location practices
✅ Which services naturally build frequency—and how to use them wisely
✅ The loyalty tech stack high-performing medspas swear by
✅ How to design membership programs that drive revenue (without discounting)
Whether you're just starting out or scaling up, this guide will show you how to build a retention engine that fuels growth, reduces stress, and deepens patient trust.
Real medspa founders, clinical pros, and growth strategists sharing the retention playbooks they actually use. Here are just a few of the experts you'll hear from:
- Terri Ross – Practice performance consultant breaking down why loyalty is earned, not assumed
- Britt Ricketts – Co-Founder of House of Preservation, emphasizing consistency and education
- Allie McAllister – Founder of Cult Aesthetics, on how to turn your brand into a community your patients never want to leave
- Apryl Witherspoon – Founder of NWME Aesthetics, known for transforming retention into reputation
- Ananda Fidani – RIVIER Aesthetics founder on building referral-worthy patient experiences
- Jonathan LeSuer, NP-C – Owner of Tox & Pout Aesthetics, showing how clinical personalization drives trust
- Marco Emilio Valle – Aesthetic Sales Hero founder teaching how to lead retention with sales confidence
- Brandon Mullen – MPWR Aesthetics founder designing memberships that build long-term relationships
- Lucy Sason, NP – Solo injector who proves connection is the foundation of loyalty
- Hilary Baer Hogan, MSN/BSN, BC-NP – Bare Skin Marin founder on structuring services for stickiness
- Brittany Bureski – Aesthetic strategist revealing why loyalty is your most underused growth lever
- Heather Terveen – Creator of the “Confident Aging Blueprint” and retention-first treatment planning
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