Audrey’s Journey to a Flawless Medspa Launch With Moxie

Audrey Knodell, BSN-RN, is the owner and founder of Authentic Aesthetics, located in Cedar Park, TX. Her journey in aesthetics started in 2019 when she got her first Botox treatment before her wedding. “Previously I’d been working in neonatal and didn't know that aesthetics was a career option, but I had that first appointment and was hooked immediately. I started my didactic training in 2020, and then fully transitioned into the field at the end of 2021,” she explained.

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5-Star Reviews

Introduction

“My launch coach was incredible. She made the process so simple; she checked in every single week to make sure that we were on schedule and worked with my schedule immensely. She made things that normally would have stressed me out fun; it almost felt like a game. It was kind of a piece of cake and that's pretty unbelievable.”

Audrey Knodell, BSN-RN

— Founder of Authentic Aesthetics

Challenges of Going Solo

“I think the biggest challenge is that I am a clinician first and foremost, and not a business person,” she noted. “When you get into a field that you know nothing about, that's very intimidating, especially for something like an aesthetics business where there are many legal aspects that need to get tied up and taken care of before you can start practicing. That was very intimidating and a big learning curve for sure.”

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Transformation with Moxie

Audrey decided to partner with Moxie to alleviate the burden and stress of navigating entrepreneurial challenges while still in school. “I discovered Moxie after talking to a friend. I went through Moxie’s website and talked to a few people with Moxie, and I was really impressed by the organization and what they offered. I felt like Moxie was an excellent match, and when it came down to deciding if I was going to do this by myself or do this with a partner, it really was a no-brainer.”

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