From ICU to Aesthetics: Dr. Seif’s Seamless Transition With Moxie
Dr. Seif transitioned from a full-time anesthesiologist and critical care physician to the founder of SM Drip, leaning on Moxie’s structured guidance and ongoing partnership to thrive in his new role.
Introduction
After years of long hospital shifts, Dr. Seif decided to pursue his vision of starting a medspa—a way to improve people’s lives while gaining more time with his wife and three children. With Moxie's trusted roadmap he confidently launched SM Drip and made a seamless transition.
"I did a lot of Googling about how to start a medspa or get a medspa up and running," said Dr. Seif. “When I found Moxie it was an immediate light-bulb moment. I didn’t have 50 hours a week to pour into a business —that’s the biggest challenge I faced — but Moxie could help me make up for the time I didn’t have.”
Challenges of Going Solo
Dr. Seif felt exhausted from the demands of working in the ICU and sought a career that offered greater balance and autonomy. He needed a partner to simplify his transition into aesthetics and set him up for success.
Managing payroll, bookkeeping, scheduling, and compliance on his own quickly became overwhelming and took time away from patients.
Dr. Seif struggled to find a reliable medical director and a team he could trust, a common roadblock for new solo providers.
Navigating California’s evolving and intricate compliance landscape felt overwhelming without the right guidance or systems in place.
Without a clear marketing strategy or online presence, Dr. Seif needed help to attract new patients to his medspa.
Transformation with Moxie
Moxie helped Dr. Seif leave ICU nursing behind and launch Seif Aesthetics with a clear plan and dedicated support. He now enjoys a career that offers the freedom and fulfillment he was looking for.
Instead of guessing his way through launch and growth, Dr. Seif followed a proven, step-by-step plan tailored to his practice
Moxie connected him with a trusted medical director, respected vendors, and a collaborative network of professionals who all aligned with his goals.
With support in place, Dr. Seif no longer second-guessed his decisions. He began thinking and operating like a CEO.
With Moxie's systems handling the backend, Dr. Seif could fully return his focus to what he loved most: delivering exceptional patient care.
“It was a no-brainer. I like to think of Moxie as my partner, always in the background, allowing me to control everything about my business, but with all the support I needed to launch and always available to ask any questions I have.”
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