All Case Studies

From ICU to Aesthetics: Dr. Seif’s Seamless Transition With Moxie

Dr. Seif transitioned from a full-time anesthesiologist and critical care physician to the founder of SM Drip, leaning on Moxie’s structured guidance and ongoing partnership to thrive in his new role.

From ICU to Aesthetics: Dr. Seif’s Seamless Transition With Moxie
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3 months
From Idea to Open
100%
Client Satisfaction
2022-2024
San Diego Top Doctor Recognition

Introduction

After years of long hospital shifts, Dr. Seif decided to pursue his vision of starting a medspa—a way to improve people’s lives while gaining more time with his wife and three children. With Moxie's trusted roadmap he confidently launched SM Drip and made a seamless transition.

Dr. Joseph Seif, M.D.

"I did a lot of Googling about how to start a medspa or get a medspa up and running," said Dr. Seif. “When I found Moxie it was an immediate light-bulb moment. I didn’t have 50 hours a week to pour into a business —that’s the biggest challenge I faced — but Moxie could help me make up for the time I didn’t have.”

Dr. Joseph Seif, M.D.
Anesthesiologist and Medspa CEO

Challenges of Going Solo

Dr. Seif felt exhausted from the demands of working in the ICU and sought a career that offered greater balance and autonomy. He needed a partner to simplify his transition into aesthetics and set him up for success.

Administrative Overload

Managing payroll, bookkeeping, scheduling, and compliance on his own quickly became overwhelming and took time away from patients.

Securing Trusted Partners

Dr. Seif struggled to find a reliable medical director and a team he could trust, a common roadblock for new solo providers.

Complex Compliance Requirements

Navigating California’s evolving and intricate compliance landscape felt overwhelming without the right guidance or systems in place.

Marketing & Patient Growth

Without a clear marketing strategy or online presence, Dr. Seif needed help to attract new patients to his medspa.

Dr. Joseph Seif, M.D.
Dr. Joseph Seif, M.D.

Transformation with Moxie

Moxie helped Dr. Seif leave ICU nursing behind and launch Seif Aesthetics with a clear plan and dedicated support. He now enjoys a career that offers the freedom and fulfillment he was looking for.

Tailored Roadmap

Instead of guessing his way through launch and growth, Dr. Seif followed a proven, step-by-step plan tailored to his practice

Industry Partnerships

Moxie connected him with a trusted medical director, respected vendors, and a collaborative network of professionals who all aligned with his goals.

Confident Decision Making

With support in place, Dr. Seif no longer second-guessed his decisions. He began thinking and operating like a CEO.

Clear Focus

With Moxie's systems handling the backend, Dr. Seif could fully return his focus to what he loved most: delivering exceptional patient care.

Dr. Joseph Seif, M.D.

“It was a no-brainer. I like to think of Moxie as my partner, always in the background, allowing me to control everything about my business, but with all the support I needed to launch and always available to ask any questions I have.”

Dr. Joseph Seif, M.D.
Anesthesiologist and Medspa CEO

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