How Michelle, Owner of Etoile Aesthetics, Achieved A Fulfilling Medspa-Life Balance With Moxie
Michelle envisioned a business that complemented her life—not one that consumed it. With Moxie’s support, she launched Étoile Aesthetics and built a career that supports both her professional growth and personal life.
Introduction
Michelle left behind the long hours and unpredictability of hospital nursing to build a business that supported both her career goals and family life. With Moxie’s behind-the-scenes support, she launched Étoile Aesthetics and built a career that fits her life — giving her the flexibility to be present for her family while growing a thriving medspa.
“Having a community and a structure took away so much of the stress of going solo. I finally felt like I wasn’t doing this all on my own.”
Challenges of Going Solo
Michelle loved working in aesthetics but felt burnt out from having to follow office schedules and demands that didn’t reflect her own priorities. She was ready to create something of her own and knew she needed the right support to make it happen.
As the sole decision maker, Michelle had to make every decision—big or small—which quickly became mentally exhausting.
Without peers or partners to collaborate with, she felt isolated in the process of growing her practice.
Michelle felt uncertain about how to scale or what the next phase of her business should look like, which made it hard to develop a clear growth plan.
Michelle balanced being the injector, marketer, manager, and more—stretching her thin and limiting her time to focus on patient care.
Transformation with Moxie
Michelle launched Étoile Aesthetics with Moxie’s guidance and a community that supports her. She now has the autonomy and confidence to grow her practice in a way that reflects her vision.
Moxie helped simplify the backend so Michelle could reduce her mental load and operate more efficiently.
With Moxie’s individualized support, she shaped a business that reflected her personal values—not just industry expectations.
Michelle gained access to expert advice and a network of like-minded entrepeneurs, easing the feeling of isolation.
By optimizing her business, Michelle reclaimed her personal time—proof that success doesn’t have to mean burnout.
“I wanted to build a practice that was not only successful, but also aligned with my life and values. Moxie gave me the roadmap to do that.”
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