Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie
ICU nurse Danka DiMichele transformed her career by launching The Beauty Haven Medspa. With help from Moxie, she overcame business hurdles and quickly grew her medspa into a thriving local favorite.
Introduction
Taking the leap from healthcare professional to business owner is no small feat. For Danka DiMichele, a dedicated ICU nurse, the dream of opening her own medspa came with plenty of challenges and questions. Her inspiring journey shows how the right support, determination, and guidance can turn ambition into success—even in a highly competitive industry.
“The biggest challenge to starting your own med spa, especially if you're an RN, is finding the right medical director and that’s how I discovered Moxie.”
Challenges of Going Solo
After working as a cosmetic injector at a local medspa for 2.5 years, Danka DiMichele, an ICU nurse and trained cosmetic injector, felt the pull to realize her entrepreneurial aspirations. “I knew that to reach my full potential as an injector, I needed to go out on my own.”
Unsure about navigating the business side of medspa ownership as a nurse.
Difficulty in finding the right medical director—a crucial legal requirement.
Managing legal setup, accounting, and marketing without prior experience.
Ambition to build her own brand and realize her full potential, but unsure how to start.
Transformation with Moxie
Within the first month of launching Beauty Haven Medspa, Danka exceeded her revenue goal by 330%. “Partnering with Moxie was the best decision I could have made for myself,” she reflects. “I’m booked solid two weeks in advance.”
Moxie provided a step-by-step process covering legal, marketing, and business setup.
Support in finding the right medical director and business collaborators.
Freed from administrative burdens, Danka could focus on delivering excellent service.
Exceeded initial business goals, was consistently fully booked, and established a strong reputation.
“The advice that I would give to anybody wanting to start a med spa is to find the right people to connect with so you get the support that you need. You can't do it alone. And if you are alone, I would recommend partnering with a company like Moxie.”
More Success Stories
How Michelle, Owner of Etoile Aesthetics, Achieved A Fulfilling Medspa-Life Balance With Moxie
From ICU to Aesthetics: Dr. Seif’s Seamless Transition With Moxie
How Citrus Aesthetics Became a Booming Business in Just 4 Weeks with Moxie
Ready to launch your own medspa business?
Connect with Moxie for expert guidance, a proven roadmap, and the support you need to turn your medspa vision into reality.
In your free 30-minute medspa strategy session, you’ll: