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Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie

ICU nurse Danka DiMichele transformed her career by launching The Beauty Haven Medspa. With help from Moxie, she overcame business hurdles and quickly grew her medspa into a thriving local favorite.

Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie
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100%
Customer Satisfaction
100+
5-Star Reviews on Google
330%
Of Revenue Goal Hit in Her First Month

Introduction

Taking the leap from healthcare professional to business owner is no small feat. For Danka DiMichele, a dedicated ICU nurse, the dream of opening her own medspa came with plenty of challenges and questions. Her inspiring journey shows how the right support, determination, and guidance can turn ambition into success—even in a highly competitive industry.

Danka DiMichele

“The biggest challenge to starting your own med spa, especially if you're an RN, is finding the right medical director and that’s how I discovered Moxie.”

Danka DiMichele
— Founder of Beauty Haven medspa

Challenges of Going Solo

After working as a cosmetic injector at a local medspa for 2.5 years, Danka DiMichele, an ICU nurse and trained cosmetic injector, felt the pull to realize her entrepreneurial aspirations. “I knew that to reach my full potential as an injector, I needed to go out on my own.”

Uncertainty & Doubt

Unsure about navigating the business side of medspa ownership as a nurse.

Regulatory Hurdles

Difficulty in finding the right medical director—a crucial legal requirement.

Overwhelming Logistics

Managing legal setup, accounting, and marketing without prior experience.

Desire for Growth

Ambition to build her own brand and realize her full potential, but unsure how to start.

Danka DiMichele
“If you are alone, I would recommend partnering with a company like Moxie.”
Danka DiMichele

Transformation with Moxie

Within the first month of launching Beauty Haven Medspa, Danka exceeded her revenue goal by 330%. “Partnering with Moxie was the best decision I could have made for myself,” she reflects. “I’m booked solid two weeks in advance.”

Guided Roadmap

Moxie provided a step-by-step process covering legal, marketing, and business setup.

Expert Partnerships

Support in finding the right medical director and business collaborators.

Focus on Clients

Freed from administrative burdens, Danka could focus on delivering excellent service.

Rapid Growth

Exceeded initial business goals, was consistently fully booked, and established a strong reputation.

Danka DiMichele

“The advice that I would give to anybody wanting to start a med spa is to find the right people to connect with so you get the support that you need. You can't do it alone. And if you are alone, I would recommend partnering with a company like Moxie.”

Danka DiMichele
— Founder of Beauty Haven medspa

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