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Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie

ICU nurse Danka DiMichele transformed her career by launching The Beauty Haven Medspa. With help from Moxie, she overcame business hurdles and quickly grew her medspa into her community's trusted destination for aesthetic care.

Empowering Entrepreneurship: How Danka Went from Employee to Medspa CEO with Moxie
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100%
Customer Satisfaction
100+
5-Star Reviews on Google
330%
Of Revenue Goal Hit in Her First Month

Introduction

Transitioning from healthcare provider to business owner is a big shift, one that ICU nurse Danka DiMichele experienced firsthand. Launching The Beauty Haven gave her the opportunity to blend her medical background with her creative side. The transition brought both excitement and challenges, but with the right support and a clear plan, she transformed her vision into a thriving practice.

Danka DiMichele

“Moxie gave me the security I needed to focus on promoting my services and building my clientele. I could trust that everything else was being taken care of.”

Danka DiMichele
— Founder of Beauty Haven medspa

Challenges of Going Solo

After working as both an injector at a local medspa and an ICU nurse, Danka felt drawn to pursue her entrepreneurial dreams and leave the burnout behind.

Uncertainty & Doubt

Danka lacked confidence in navigating the complex legal, financial, and operational requirements of starting a medspa on her own.

Regulatory Hurdles

Securing a medical director, a critical legal requirement, proved confusing and time-consuming without industry guidance.

Complicated Logistics

From compliance and accounting to marketing and growth strategy, Danka needed a partner to help with all the moving parts.

Desire for Growth

Danka had the vision, talent, and determination to build a thriving brand-she just needed the right support to bring it to life.

Danka DiMichele
“If you are alone, I would recommend partnering with a company like Moxie.”
Danka DiMichele

Transformation with Moxie

Within the first month of launching Beauty Haven Medspa, Danka exceeded her revenue goal by 330%. “Partnering with Moxie was the best decision I could have made for myself,” she reflects. “I’m booked solid two weeks in advance.”

Comprehensive Roadmap

Danka's Launch Guide led her through a comprehensive, step-by-step process that addressed every critical aspect of launching her medspa.

Expert Partnerships

Moxie provided expert support in securing the ideal medical director and connecting with trusted aesthetic industry partners.

Focus on Clients

Freed of time-consuming administrative tasks, Danka was able to focus on providing exceptional care and a memorable client experience.

Rapid Growth

Danka surpassed her initial business goals, maintained a consistently full schedule, and built a powerful reputation within her community.

Danka DiMichele

“The advice that I would give to anybody wanting to start a med spa is to find the right people to connect with so you get the support that you need. You can't do it alone. And if you are alone, I would recommend partnering with a company like Moxie.”

Danka DiMichele
— Founder of Beauty Haven medspa

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