How Citrus Aesthetics Became a Booming Business in Just 4 Weeks with Moxie
Jessica Cvetic launched Citrus Aesthetics with the help of Moxie’s strategic roadmap, dedicated team, and proven playbooks—bringing her vision of a medspa focused on natural beauty and personalized care to life.
Introduction
Jessica Cvetic, PA-C, BS, MPAS, is the founder of Citrus Aesthetics, a thriving medspa in San Diego, CA, offering natural, personalized treatments. After years in emergency medicine, a mentor that saw her natural talent encouraged her to explore aesthetics—especially PDO thread lifts. She gained hands-on experience before opening Citrus Aesthetics, where she blends medical expertise with a passion for helping clients feel confident and radiant.
“When I first heard about Moxie and what they offer, it was a breath of fresh air. I knew it was the right fit for me. There was so much to figure out with legal aspects, organization, and so many details I was unsure about that Moxie had the answers to. To have people that I have the foundation and full guidance from gave me so much peace of mind to accomplish my goal.”
Challenges of Going Solo
Jessica realized that building a loyal patient base required more than clinical skill—it took effective communication and consistent outreach, which required the right systems.
Wearing all the hats meant Jessica had to juggle patient care alongside running a compliant practice. Business demands took away from what mattered most--her clients
Jessica’s transition from working within a larger practice to launching Citrus Aesthetics on her own meant she no longer had daily teammates to rely on for support and feedback.
Without a formal business background, Jessica found marketing, finance, and staffing to be especially challenging responsibilities.
Transformation with Moxie
With Moxie’s support, Jessica streamlined her business operations, optimized her marketing efforts, and improved profitability—all while maintaining her commitment to personalized, natural treatments.
Pairing Jessica with a dedicated Launch Coach and Practice Success Manager gave her the ongoing support and connection she needed to thrive.
Moxie took over complex administrative work—from scheduling to compliance—so Jessica could spend more time on patient care.
With expert coaching and smart financial tools, Moxie empowered Jessica to make confident business decisions and run her practice like a pro.
Moxie guided Jessica in creating consistent outreach and communication strategies, helping her turn her clinical expertise into strong, lasting connections with patients.
“When I began in Emergency Medicine and then transitioned into aesthetics, I began to realize my dream and vision of opening up my own medical aesthetics clinic. I knew I had the necessary skills, drive, perseverance, and passion but I didn’t have the business insight or experience. That’s where Moxie came in to make my dream a reality,"
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