How Citrus Aesthetics Became a Booming Business in Just 4 Weeks with Moxie

Jessica Cvetic launched Citrus Aesthetics with Moxie’s clear roadmap, team support, and proven playbook — turning her dream of running a thriving practice into reality with confidence and peace of mind.

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4 weeks

From signing with Moxie to Seeing her First Client

$10,000

In Sales During Her First Month (While Working Part-Time)

100%

Client Satisfaction with 275+ Five-Star Reviews

Introduction

Jessica Cvetic, PA-C, BS, MPAS, is the owner and founder of Citrus Aesthetics, a booming medspa business located in San Diego, CA. Before founding Citrus Aesthetics, Jessica, honed her skills in the fast-paced environment of ER medicine. A mentor recommended she explore aesthetics, particularly PDO thread lifts, due to her natural talent. After working at a medspa in Arizona and gaining experience for over a year, she and her family moved to California.

“When I first heard about Moxie and what they offer, it was a breath of fresh air. I knew it was the right fit for me. There was so much to figure out with legal aspects, organization, and so many details I was unsure about that Moxie had the answers to. To have people that I have the foundation and full guidance from gave me so much peace of mind to accomplish my goal.”

Jessica Cvetic, PA-C, BS, MPAS

— Founder of Citrus Aesthetics

Challenges of Going Solo

Determined to optimize her clients’ experiences, Jessica founded Citrus Aesthetics despite limited financial resources.

Even though she was serious about opening a practice, and had the drive, commitment, and aesthetic experience to do well, she needed business insight and experience to help her build a standout practice — “I don’t come from a family of business owners,” she shared, “there was so much unknown that it felt very overwhelming.”

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Transformation with Moxie

For Jessica, finding Moxie was integral to her success. “At the time, I literally knew no one who was running a solo practice, I didn’t know another PA. I did a Google search and came up with Moxie. I knew I needed to invest in people who knew what I didn’t know, and the biggest key with partnering with Moxie was the fact that they had so many answers to my unanswered questions.”

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