How Medspas Can Turn Patient Retention Into Their Biggest Growth Driver

Patient retention is one of the biggest challenges facing aesthetic practices today—and one of the most profitable opportunities. While 78% of neurotoxin patients plan to return within a year, only 36% actually rebook with the same provider. In other words, two out of every three patients are walking into another clinic’s doors. That gap represents not just lost revenue, but a powerful opportunity for practices ready to prioritize retention.

Moxie’s latest updates to the Moxie Suite EMR are designed to help medspas close that gap—turning patient loyalty into a key growth driver. From customizable membership programs to automated rebooking and smart retention campaigns, our tools make it easier than ever to keep patients engaged while boosting revenue per client.

Custom Memberships and Packages

Create compelling, high-value offerings that encourage patients to keep coming back.

• Flexible combinations: Bundle treatments, products, and perks into packages tailored to your patients’ needs.
  
  
• Seamless experience: Track and redeem memberships directly within the EMR—no extra systems required.
  
  

Automated Upsells and Rebooking

Capture more value from every appointment without adding extra work for your team.

• Smart prompts: At checkout, in the patient portal, and through follow-up emails, encourage rebooking and upsells.
  
  
• Higher lifetime value: Keep patients consistently engaged with timely recommendations that drive repeat visits.
  
  

SMS Winback Campaigns

Stay top-of-mind and fill appointment books with less effort.

• Branded reminders: Automated SMS messages nudge overdue patients to return.
  
  
• Increased retention: Simple, timely outreach keeps your practice front and center.
  
  

Retention Reporting and Insights

Know exactly where loyalty is strong—and where it’s at risk.

• Real-time data: Track membership engagement and patient behavior instantly.
  
  
• Actionable insights: Optimize pricing, packaging, and campaigns based on what’s working.
  
  

Expert Strategy Support

Every Moxie partner benefits from more than just tools—we provide hands-on expertise.

• Practice Success Managers: Your dedicated PSM will help refine pricing, packages, and patient engagement strategies—ensuring every tool delivers measurable results.
  
  

Why Retention Matters

In today’s competitive market, medspas that depend solely on paid ads and discounts risk falling into a cycle of high costs and thin margins.

As Kamau Massey, CEO of Moxie, explains:

‍Too many practices are relying solely on costly ad campaigns and discounting to grow bookings, but quietly are eroding their margins. We designed our stack of tools and services to do it all: increase new patient acquisition, drive repeat visits, and protect profitability.

Take Your Aesthetic Practice to the Next Level

Don’t leave patient loyalty—or revenue—up to chance. With Moxie’s retention tools, you can turn every visit into an opportunity for growth.

📘 Download our comprehensive retention guide for actionable strategies to boost return rates and maximize lifetime value.