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The Challenge: Navigating a Complex Environment
Samantha, an experienced RN-BSN, felt ready to venture into the realm of aesthetic entrepreneurship upon returning to the United States from Germany with her military husband. Excitedly, she started down the path to DIY her medspa launch plan. However, she quickly became overwhelmed by the intricacies of opening her own medspa and had difficulty finding a lawyer to work with who was familiar with the ins and outs of opening an aesthetics-focused business.
“Starting a medspa in general is a challenge,” Samantha said. “I had no idea where to start. I was honestly scared,” she recalled. She ended up paying a lawyer thousands of dollars to help her set up her LLC before realizing she needed a true partner to help kickstart her success.
Determined to chart her path forward, Samantha stumbled on Moxie via a Google search for “owning a medspa in North Carolina.” Hesitant, but intrigued, she took a leap of faith and scheduled a meeting with Moxie that same day.
She shared, “When I found Moxie, I was a little hesitant, but something inside of me kept saying to go with Moxie. I was weary at this point, and they said they could help lead the way. What I learned was they do more than just help you get started. Anytime I have a question, I message my Practice Success Manager, and she’s always there if I have a problem. If I went with another company, I wouldn’t have those things.”
The Solution: Trusted Guidance and a Genuine Partnership
With Moxie in her corner, Samantha felt equipped with the roadmap and support she needed to take the next steps to open her business.
“I honestly wouldn’t be where I’m at if it wasn’t for Moxie. They saved me time by laying everything out step by step. Having the guidance and knowing what I needed to do week by week was amazing."
She also saved money with Moxie, which she can use to continue growing her practice. “Before working with Moxie, I spent $1,300 just for a lawyer to start my LLC and that was all they did,” she said. “With Moxie, I wouldn’t have had to go through that stress of paying the lawyer fee, just to start the LLC itself. I wish I would have found them sooner because I wasted so much money trying to find my way when Moxie had the way all along, I just had to go with them.”
Beyond practical assistance, Samantha found genuine partnership and support in Moxie.
“I had friends and family tell me not to pay someone to help me, to do it on my own, but Moxie is there if I need them. Moxie is my backbone. If I need anything, they’ve got my back. Moxie is like a family. I feel like I could call or text any of them. They have my best interest at heart.”
The Results: Rapid Growth and Success
Samantha’s dedication, coupled with Moxie’s guidance, led to a successful launch and propelled her medspa, Retro Spa & Wellness to rapid success.
Her proactive marketing approach has led to more bookings helping her grow quickly. “The best advice I could give somebody is to be adaptable and get involved in trending things and pop-up events. You can find a lot of new clientele. I do discounted rates at the events to draw people in and have even booked people on the spot because they couldn’t pass the deal up.”
“I'm also a big fan of memberships,” Samantha shared. “We just hit three months, so when I look at metrics for success, I look at how many new clients I have every month. I had many of my clients sign up for memberships in the first month they were offered.”
As a result of attracting a steady stream of clientele, she is already outgrowing her space.
“A lot of people are fighting over me, I have this itty bitty baby room I’ve already outgrown — I never would have thought in three months I’d need a bigger space. I thought I’d only need one chair.”
Regular business meetings and performance reviews facilitated by the Moxie team ensure she continues to grow and make adjustments to optimize her business. “If I was doing this on my own, I wouldn’t have anyone to tell me what is needed or help me know what to improve. Now I have someone checking in on me and helping me figure out why numbers drop, how to get more reviews, and giving me that extra motivation for booking clients.”
To aesthetic entrepreneurs looking for the right partner to open their business, Samantha said:
“I would 100% go with Moxie. I would choose them again if I had the option.”
Reach out to one of our specialists at Moxie today to learn more about how we can help you launch a successful medspa!
When you're ready to take the next step in launching or growing your aesthetic practice, here are 3 ways Moxie can help:
