Top 10 Lip Filler Trends in 2024

Big and pouty lips are yesterday's news. Clients are flooding your inbox asking for the latest, most natural-looking lip enhancements. 

But with a sea of techniques and trends, how do you separate the cherry lips from the keyhole pouts? Don't worry; we've got you covered. 

This is your guide to the hottest lip filler trends for 2024, so you can confidently deliver the subtle yet striking results your clients crave. Plus, you can remind clients that lips are just one piece of facial balancing and encourage them to have a full consultation first to make sure that their overall treatment goals are met.

Please note: Moxie works with many pharmaceutical companies who provide injectable neuromodulators from various brands. Moxie does not recommend nor endorse Botox over any other brand of neuromodulator.

Lip filler trends in 2024

We’ve moved past the overfilled, one-size-fits-all look of the past. Now 2024 is all about natural-looking lip enhancements that complement your client's unique features. 

With beauty trends like “clean girl aesthetic” and “no-makeup makeup,” subtlety is in.

The hottest lip trends that are taking medspas by storm focus more on definition and balance. Clients want minor enhancements to highlight their best features with subtle treatments that sculpt and define their lips. Precise injection techniques with smaller amounts of filler ensure a natural, refreshed appearance that avoids looking “overdone.”

New trends also see filler formulations and injection methods that minimize swelling and discomfort, leading to quicker recovery times and happier clients.

This shift towards natural aesthetics empowers you to offer clients a range of personalized lip enhancement options. With the latest trends, you can ensure your medspa stays ahead of the curve.

Let's get into the specific lip filler styles that are trending in 2024:

1. Cherry lips

This is perfect for that playful pout with youthful fullness. Cherry Lips are taking the Internet by storm, offering a natural-looking pout that's both playful and symmetrical. 

Here's the scoop:

• Technique: Filler is strategically injected in the central zones of both the upper and lower lips, creating a rounded, plump effect that mimics two cherries. The outer corners are left untouched, preserving a natural shape.
• Benefits: It adds a youthful, doll-like fullness to the lips and emphasizes symmetry while creating a balanced pout. It offers a subtle yet noticeable volume increase for a flirty look.

Here’s an idea: Consider combining Cherry Lips with a slight definition touch along the Cupid's bow for a more heart-shaped pout. This adds an extra dimension and works well for clients with a naturally defined Cupid's bow.

2. Keyhole pout

The keyhole pout is a trend that walks a fine line between eye-catching and subtly seductive. 

Here's the breakdown for this unique lip enhancement:

• Technique: The filler is strategically placed on either side of the center of both the upper and lower lips, leaving a deliberate, small gap in the center where the lips meet. This creates a distinct "keyhole" effect.
• Benefits: It offers a dramatic and eye-catching pout that stands out and can be customized to achieve varying degrees of definition for the keyhole.

It’s important to consider that this trend may not be suitable for everyone. Clients with thin lips might find the keyhole effect too prominent. It requires a precise injection technique to ensure symmetry and a natural-looking keyhole.

A consultation photo with a digitally edited keyhole effect can help manage expectations and achieve the perfect outcome.

3. Cupid's Bow lips

Love is in the air (or rather, in the lips) with the Cupid's Bow trend. This technique focuses on enhancing the natural indentations above the center of the upper lip, creating a sharper, more defined pout.

• Technique: Filler is strategically injected into the tubercles, the small peaks on either side of the Cupid's bow, and the central tubercle. This plumps and defines these areas, creating a pronounced V-shape.
• Benefits: It emphasizes the natural beauty of the Cupid's Bow and creates a sharper, more defined pout for a touch of elegance. This enhancement complements various lip shapes.

Try using a filler with a slightly firmer consistency. This provides the necessary structure for definition without compromising a natural look. For clients with a naturally full Cupid's Bow, consider combining this technique with a touch of filler along the vermillion border for extra definition and a sculpted, heart-shaped pout.

4. Non-surgical lip lift

Forget scalpels and stitches — this is the art of subtle rejuvenation. It offers a natural-looking solution for clients seeking to subtly address age-related lip changes. Here's how it works: 

• Technique: Tiny amounts of hyaluronic acid filler are strategically placed along the vermillion border (the lip edge) and Cupid's Bow. Injecting filler into the philtrum and the vermillion border as well helps to achieve a lifted appearance. The filler gently plumps these areas, causing the upper lip to evert (roll slightly outward) for a lifted appearance.
• Benefits: It reduces the appearance of the "upper lip line" that develops with age and defines the lip border for a more youthful look.

Pro tip: Use a filler specifically designed for delicate areas for a subtle lift and definition while minimizing the risk of overcorrection.

5. Lip flip

The lip flip helps clients achieve a fuller look without actually adding volume. Here's what you need to know about this popular trend:

• Technique: A small amount of BOTOX® or a similar neurotoxin is injected above the Cupid's Bow and at the corners of the mouth. These injections target the orbicularis oris muscle, which controls lip movement. By relaxing it, the upper lip subtly flips outward, creating the illusion of fuller lips.
• Benefits: This is the way to a pout without filler. It can also help reduce vertical lip lines above the upper lip.

It’s important to remember that this may not be suitable for clients with very thin lips or a naturally weak upper lip. A consultation is crucial to assess suitability for a Lip Flip. Discussing desired outcomes and performing a test injection in a small area can help manage expectations.

6. Russian lips

Russian lips are all about creating a sculpted, doll-like pout with a defined Cupid's Bow and sharp edges. 

Here's the breakdown:

• Technique: Tiny amounts of filler are strategically placed along the vermilion border (the outer edge where your lips meet the skin) and Cupid's Bow. This involves hair-thin needles and precise injections for a natural-looking result.
• Benefits: An enhanced vertical height for fuller-looking lips without the obvious plumpness. The sharper definition adds a touch of glamor and complements various lip shapes.

This works great for clients who want a subtle yet noticeable change. Hyaluronic acid fillers (because of their ability to blend seamlessly with natural lip tissue) are the way to go.

7. Natural look

The “Natural look trend” is dominating the aesthetic industry. Clients are now focusing more on balance and proportion. There is an increased demand for analyzing facial structure and lip shape to achieve a balanced and aesthetically pleasing result.

Smaller amounts of filler are strategically placed to subtly enhance definition, address asymmetry, or add slight volume for a natural-looking pout.

There's no one-size-fits-all approach. The “Natural look” is all about tailoring the treatment plan to each individual's needs and aesthetic goals.

By prioritizing a natural aesthetic, you can offer clients a range of subtle enhancements. 

This could include:

• Sculpting the vermillion border: Adding definition to the lip border for a sharper, more defined pout
• Enhancing the Cupid's Bow: Plumping the tubercles for a more pronounced heart shape
• Addressing asymmetry: Balancing uneven lips for a symmetrical appearance
• Non-surgical lip lift: Subtly lifting the upper lip to reduce the appearance of lip lines

8. Minimalist techniques

The shift towards natural aesthetics goes hand-in-hand with minimalist injection techniques. The priority is on using smaller amounts of filler strategically placed for maximum impact. This reduces the risk of overcorrection and ensures a natural-looking result.

The benefits of minimalist techniques extend beyond just aesthetics. Smaller filler amounts minimize the risk of potential side effects associated with filler injections. Natural-looking results and quicker recovery times also lead to happier and more satisfied clients.

Here are some key aspects of minimalist techniques:

• Microcannulas vs. needles: Many practitioners are opting for microcannulas for lip filler injection. These blunt-tipped instruments offer more precise placement and minimize tissue trauma, leading to less swelling and bruising.
• Slow, gradual injections: Taking time with each injection allows for controlled placement and minimizes the risk of overfilling.
• Focus on cannula aspiration: This technique involves aspirating (withdrawing) slightly before injecting to ensure the filler isn't accidentally placed into a blood vessel.

9. Customization

We’ve spoken about how clients are demanding personalized treatments that cater to their unique lip shape and aesthetic goals. Customization in the lip filler world is a trend that is here to stay. 

Every lip is as unique as the person it belongs to. Customization ensures the filler placement and amount are tailored to individual lip shape, size, and desired outcome.

We cannot stress this enough — In-depth consultations are crucial to understanding client expectations, assessing lip anatomy, and developing a personalized treatment plan. This allows for open communication and ensures the chosen lip filler style aligns with the client's goals.

Here's how customization empowers you to offer a variety of lip-enhancement options:

• Addressing asymmetry: The filler can be strategically placed to subtly correct uneven lips for a balanced appearance.
• Enhancing different lip shapes: Techniques like the Russian lips or cherry lips can be customized to flatter various lip shapes, from thin to full.
• Fulfilling individual desires: Whether a client desires subtle definition or a touch of volume, customization allows you to tailor the treatment to their specific needs.

10. Emerging filler formulations

One of the most exciting developments is the rise of tissue-specific fillers. These innovative products, like RESTYLANE® Kysse, are designed specifically for the delicate structure of the lips.

Unlike traditional fillers, they utilize technologies like XpresHAn Technology™ (in Kysse) to create a smoother, more cohesive integration with the natural lip tissue. Modern fillers like these use similar advanced technologies to blend in with the skin.

By offering these advanced fillers, you can cater to a wider range of client desires. Whether they seek subtle plumpness or a more sculpted lip shape, you'll have the tools to deliver the personalized results they crave.

Plus, by offering premium filler options, you can potentially command higher treatment fees, increasing your profit margins.

Looking to implement lip filler trends at your medical spa? Try Moxie

Moxie empowers medical spa owners to keep their fingers on the pulse and capitalize on the hottest lip-filler trends to achieve real growth. Whether it’s the latest lip-filler styles or learning how to market them to attract more clients, Moxie is in your corner every step of the way.

Here’s how:

• Find the right medical director: Moxie takes the hassle out of staffing. We connect you with qualified medical directors through our network of professionals, so you can focus on what you do best.
  
  
• Attract the right clients with better marketing: Marketing shouldn't be a headache. Moxie takes care of it all. We'll build a personalized website to showcase your brand, launch targeted advertising campaigns, and bring new clients flooding through your doors.
  
  
• Get expert coaching: We don't just give you tools; we provide guidance. Our dedicated coaches become your trusted advisors, offering ongoing support and personalized strategies to help your business flourish.
  
  
• Say goodbye to chaos: Ditch the clunky software and communication breakdowns! Moxie's easy-to-use platform streamlines communication with your medical director, simplifies secure patient record keeping, and optimizes your workflow.
  
  
• Automate tasks: By automating tasks and streamlining processes, Moxie frees you up to focus on what truly matters — delivering exceptional care and building a thriving medspa.

‍Book a free strategy session today.