It’s 2024. Clients expect more from their medical spa services, so it’s time to level up the offerings. The competition is fierce.
To succeed in this market, you need to have your finger on the recent medical spa trends to keep your medical spa thriving.
Here's the intel you need to elevate your offerings and solidify your position as a leader in the aesthetics industry. This deep dive into the hottest medical spa trends will show you exactly which procedures, technologies, and experiences are capturing client attention this year.
Please note: Moxie works with many equipment suppliers and pharmaceutical companies who provide injectable neuromodulators from various brands. Moxie does not recommend nor endorse Botox over any other brand of neuromodulator.
1. Injectable moisturizers
Injectable moisturizers are a game-changer for clients seeking a natural-looking boost.
Unlike topical moisturizers, injectables deliver hyaluronic acid directly into the deeper layers of the skin, providing long-lasting hydration and plumping to combat fine lines and wrinkles. They also bring a very natural glow — think dewy, healthy radiance, not shiny or greasy. Injectable moisturizers improve overall skin texture and elasticity, resulting in a more youthful appearance.
The popular brand JUVÉDERM®'s SKINVIVE is a leading example, but other options are available.
Consider offering injectable moisturizers as part of a comprehensive facial rejuvenation package. This can be a great way to upsell services and provide more value to your clients, especially those seeking a natural-looking refresh.
2. Hand rejuvenation
Hands are often neglected in skincare routines, but they're one of the first areas to show signs of aging.
The good news? Hand rejuvenation is a booming trend, and you can capitalize on it by offering these in-demand treatments:
- Intense pulsed light (IPL): This non-invasive treatment targets age spots and sun damage, restoring a more even skin tone to the hands.
- Chemical peels: A gentle peel can remove dead skin cells, revealing smoother, brighter skin on the backs of the hands.
- Dermal fillers: Hyaluronic acid fillers can plump up thin skin, reduce the appearance of veins and tendons, and add volume to bony knuckles.
For optimal results, consider offering a package that combines IPL or chemical peels with dermal fillers for a comprehensive hand rejuvenation experience. You can even create a signature "hand facial" treatment to target both the face and hands for a truly transformative experience.
3. Body sculpting
Non-surgical body sculpting is the hottest trend for clients seeking to achieve their dream physique without going under the knife. Here's why you should be offering these in-demand services:
- Fat reduction and muscle building: Technologies like CoolSculpting use controlled cooling to freeze and eliminate fat cells. EMSculpt uses high-intensity electromagnetic pulses to stimulate muscle contractions, causing fat reduction and muscle building simultaneously.
- Targeted results: These procedures can target specific areas like the abs, thighs, back, and arms, allowing for customized body sculpting to address individual concerns.
- Non-invasive and minimal downtime: These treatments don’t require surgery or time off, making them ideal for busy clients who want to see results without disrupting their daily routine.
Try bundling body sculpting procedures with personalized nutrition plans or consultations to offer a holistic approach to body contouring. This will enhance your results and position your medical spa as a comprehensive wellness destination.
4. Facial balance
Clients have moved past the days of overfilled lips and "done" faces. They seek a more holistic approach to aesthetics, prioritizing natural-looking results. You can cater to this trend by ditching the one-size-fits-all approach. Consultations should involve a comprehensive analysis of facial proportions, considering factors like brow placement, cheek volume, and jawline definition.
Try to develop personalized treatment plans that address individual concerns while maintaining a balanced aesthetic. This might involve a combination of techniques like dermal fillers, Botox, and facial sculpting procedures.
Pro tip: Invest in technology like 3D facial imaging to help visualize potential results and ensure a natural outcome. This can be a powerful tool for client communication and setting realistic expectations.
5. Neck and décolletage treatments
A rejuvenated face is fantastic, but a neglected neck and décolletage can give away the game.
Catering to this often-ignored area is a smart move due to the rising client demand.
Clients are increasingly requesting treatments that address the signs of aging in the neck and chest. Sun damage and wrinkled skin can make these areas appear older than the face.
Offering neck and décolletage treatments alongside facial rejuvenation procedures creates a comprehensive and balanced aesthetic outcome. Think of it as the finishing touch for a truly youthful look. You could create a signature "neck and décolletage rejuvenation package" that combines laser therapy or microneedling with targeted skincare products.
6. Customer loyalty programs
It’s a competitive landscape, and keeping your existing clients happy is just as important as attracting new ones. Customer loyalty programs encourage repeat business and boost your bottom line.
Loyalty programs are a way to reward loyal clients with discounts, points, or exclusive offers, making them want to keep coming back to you. It encourages clients to explore more services, increasing their overall spending and value as a customer.
We recommend that you don't just offer generic discounts. Consider these options:
- Tiered system: Reward clients based on their spending or frequency of visits. Offer perks like priority booking or complimentary consultations for higher tiers.
- Points program: Allow clients to earn points for every service or product purchase that are redeemable for free products, discounts, or exclusive experiences.
- Referral rewards: Incentivize existing clients to spread the word by offering bonus points or discounts for successful referrals.
7. PicoToning
PicoToning is taking the aesthetics world by storm. It tackles a wide range of issues, including hyperpigmentation, melasma, sun damage, acne scars, and uneven skin texture. Unlike traditional lasers, it uses ultra-short pulses of energy, leading to quicker results and potentially fewer treatment sessions.
This treatment can also minimize the appearance of large pores. By shrinking the oil glands and promoting collagen production, PicoToning creates a smoother, more refined complexion. The best part — PicoToning is known for being a gentler laser treatment than the others. This makes it appealing to clients seeking effective yet comfortable improvements.
You may want to consider offering PicoToning as part of a multi-modality treatment plan for stubborn pigmentation issues or acne scarring. Combine it with microneedling or chemical peels for an even more dramatic improvement.
8. Masseter treatments
Masseter treatments are gaining traction.
They slim the jawline by relaxing the overactive chewing muscles and can also help with teeth clenching and TMJ pain — a win-win for clients seeking both aesthetic and therapeutic results.
Unlike surgical procedures, masseter Botox provides a subtle yet noticeable reduction in jawline width. This works best for clients who desire a defined look without drastically altering their facial structure. During consultations, discuss realistic expectations with clients. Masseter Botox is most effective for those with a square jawline. Offer complementary consultations to attract new clients interested in this treatment.
9. Micro-Coring®
Here's why Micro-Coring® should be on your radar, particularly for clients with mature skin:
- It goes beyond traditional microneedling by removing tiny cores of skin, triggering the body's natural healing response. This collagen production boost leads to plumper, tighter skin with a noticeably smoother texture.
- This treatment is particularly effective for concerns like jowls, sagging jawlines, and deep wrinkles on mature skin.
- It has a shorter recovery time compared to other rejuvenation procedures. While some initial swelling or redness might occur, results can last for up to a year.
Micro-Coring® is powerful, but a consultation is crucial. This treatment might be best suited for clients with significant laxity who are comfortable with an advanced rejuvenation technique. Consider offering it alongside other modalities like dermal fillers for a comprehensive approach to mature skin concerns.
10. Virtual skin care consultations
The world is moving online, and so are skincare consultations. This trend allows you to connect with clients from the comfort of their homes. A virtual consult is a game-changer for your medical spa as it removes geographical barriers, allowing you to connect with clients who might not be able to visit your med spa. This opens up a wider market.
Busy clients appreciate the ease and flexibility of virtual consultations. They can schedule appointments at their convenience, eliminating travel time and hassle.
These consultations still allow for a thorough assessment. Use video chat to examine skin concerns, discuss goals, and recommend customized skincare routines or treatments.
Invest in high-quality video conferencing technology to ensure clear communication. Develop a standardized consultation process that includes pre-consultation questionnaires and post-consultation follow-up emails with personalized recommendations to streamline the experience.
11. Male aesthetics on the rise
Men are stepping up their skincare game; are you ready?
The stigma surrounding male aesthetics is fading fast. A growing number of men are seeking non-surgical solutions to enhance their appearance and boost confidence. Men have different skin concerns and preferences than women. Offer treatments specifically tailored for male skin, which tends to be thicker and oilier.
Consider treatments like microneedling for scar reduction, photorejuvenation for sun damage, and targeted injectables for wrinkle reduction and facial sculpting. Laser hair removal remains a popular choice for men seeking a permanent solution to unwanted body hair.
Don't be afraid to target men in your marketing efforts. Showcase before-and-after photos of male clients and develop packages that address common concerns like beard-shadow reduction or crow's feet.
Try to work on creating a welcoming environment for men in your med spa. Offer consultations with practitioners who understand male aesthetics and can answer questions comfortably. This will put male clients at ease and encourage them to explore the benefits of aesthetic treatments.
12. Wellness and holistic approaches
While aesthetics remain a core focus, medical spas are increasingly recognizing the mind-body connection.
Here's why incorporating holistic wellness treatments can elevate your spa experience and attract new clients:
- Clients today seek a more comprehensive approach to well-being. Offering services like mindfulness practices or meditation alongside aesthetic treatments allows you to address their desire for both inner and outer beauty.
- There is a high demand for stress-relieving experiences. Massages, facials incorporating essential oils, and other relaxation techniques can complement aesthetic treatments.
- Wellness services can become a new revenue stream and a way to differentiate your medical spa in a competitive market.
Carefully curate a menu of holistic treatments that complement your existing aesthetic offerings. Consider partnerships with massage therapists or certified wellness practitioners to expand your expertise.
Looking to implement medical spa trends? Try Moxie
Moxie empowers you to capitalize on the hottest medical spa trends to achieve real growth.
Here's how Moxie can help your medical spa thrive:
- Craft your dream service menu (without the headache): Building your service menu shouldn't feel overwhelming. Our launch guide walks you through everything, from identifying in-demand treatments (think injectable moisturizers and body sculpting) to setting competitive prices that keep you profitable and clients happy.
- Stay on trend: Our expert coaches keep you informed about the latest advancements and client preferences. We'll help you curate a service menu that reflects what today's medical spa clients are seeking, ensuring you offer the most in-demand treatments.
- Get marketing done for you: Moxie manages everything from website creation (under your brand) to targeted advertising that drives new clients through your doors.
- Run a flawless membership program: With Moxie, creating your own memberships is simple. Offer exclusive perks and rewards that incentivize repeat business and boost average order value.
- Receive software that works for you: SMS marketing and memberships are easier than ever to manage, run, and benefit from — we’ve got you covered.
Book a free strategy session today and see how we can help.