All Case Studies

How Blonde Girl Aesthetics Elevated Her Medspa With Moxie

Dr. Alexandra Palumbo, DNP, APRN, FNP-C, founded Blonde Girl Aesthetics to deliver personalized care and now scales her growing practice with Moxie’s trusted partnership and operational support.

How Blonde Girl Aesthetics Elevated Her Medspa With Moxie
Play Video
130+
5-Star Reviews
18%
Increase in Average Order Value
100%
Client Satisfaction

Introduction

Dr. Alexandra Palumbo, DNP, APRN, FNP-C, is the owner and founder of Blonde Girl Aesthetics, a premier medspa with locations in Miami, Florida, and Monmouth County, New Jersey. Dr. Alex began her journey in aesthetics due to her own battle with severe acne, making the leap to start her own practice after extensive training.

Dr. Alexandra Palumbo, DNP, APRN, FNP-C

“It's always been a priority of mine to continue to push myself and be the best version of me, and that allows me to be the best provider for my patients as well. So I continued my education and I got my doctorate. I always knew I wanted to be an entrepreneur.”

Dr. Alexandra Palumbo, DNP, APRN, FNP-C
— Founder of Blonde Girl Aesthetics

Challenges of Going Solo

“I previously worked with another partner for a little over a year, and I was just seeking more. I wanted a better partnership and felt like I was stagnant in my growth. I wasn't happy, I didn't feel fulfilled, and I didn't feel secure. You can't put a price on peace of mind or stability."

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

Dr. Alexandra Palumbo, DNP, APRN, FNP-C
PLACEHOLDER
Dr. Alexandra Palumbo, DNP, APRN, FNP-C

Transformation with Moxie

For Dr. Alex, success is measured not just by numerical values like profit and patient numbers but by the impact she makes. "Most providers measure success by profit, but for me, it’s about the capacity and peace of mind that Moxie provides, allowing me to focus on scaling my business and making a lasting impact."

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

PLACEHOLDER

Dr. Alexandra Palumbo, DNP, APRN, FNP-C

"Moxie has allowed me to focus fully on my patients by handling the business side. From tracking profits and losses to managing insurance, Moxie provides stability and peace of mind. Moxie wasn’t my first partner, but they’re going to be my last.”

Dr. Alexandra Palumbo, DNP, APRN, FNP-C
— Founder of Blonde Girl Aesthetics

More Success Stories

How Michelle, Owner of Etoile Aesthetics, Achieved A Fulfilling Medspa-Life Balance With Moxie
Etoile Aesthetics
Michelle Cote, PA-C

How Michelle, Owner of Etoile Aesthetics, Achieved A Fulfilling Medspa-Life Balance With Moxie

42
5-Star Reviews
100%
Client Satisfaction
17 years
Of Dermatology and Aesthetics Experience
From ICU to Aesthetics: Dr. Seif’s Seamless Transition With Moxie
SM Drip
Dr. Joseph Seif, M.D.

From ICU to Aesthetics: Dr. Seif’s Seamless Transition With Moxie

3 months
From Idea to Open
100%
Client Satisfaction
2022-2024
San Diego Top Doctor Recognition
How Citrus Aesthetics Became a Booming Business in Just 4 Weeks with Moxie
Citrus Aesthetics
Jessica Cvetic, PA-C, BS, MPAS

How Citrus Aesthetics Became a Booming Business in Just 4 Weeks with Moxie

4 weeks
From signing with Moxie to Seeing her First Client
$10,000
In Sales During Her First Month (While Working Part-Time)
100%
Client Satisfaction with 275+ Five-Star Reviews

Ready to launch your own medspa business?

Connect with Moxie for expert guidance, a proven roadmap, and the support you need to turn your medspa vision into reality.

In your free 30-minute medspa strategy session, you’ll:

Your profit potential mapped out
A retention + rebooking game plan
Clarity on your next power move to crush your goals
Book My Strategy Call