Churchwell Aesthetics: A Journey to Med Spa Growth + Success
Nurse Practitioner Becca Churchwell launched Churchwell Aesthetics in Dunwoody, Georgia, to take her career to the next level. With Moxie’s expert support, she navigated the challenges of entrepreneurship and built a profitable medspa known for delivering exceptional outcomes.
Introduction
When Becca Churchwell launched Churchwell Aesthetics, she brought years of clinical expertise but quickly ran into the challenges of running a business solo — from ever-changing compliance rules to building a strong online presence. With Moxie’s partnership, she turned those hurdles into opportunities, growing a profitable medspa that’s now a trusted destination for advanced aesthetic care.
“I wanted to have more control over the entire customer experience and to grow my skillset in advanced techniques. I decided the best way to do that was to go out on my own and start my own medspa.”
Challenges of Going Solo
After five years gaining hands-on experience at a busy Atlanta medspa, Becca was ready to launch her own practice but needed support in getting started. “I wanted more control over the customer experience and to grow my skills — but running a solo practice came with challenges I hadn’t expected.”
Keeping up with shifting compliance standards was a constant challenge without structured support or the right resources.
She found it challenging to develop a cohesive marketing strategy that would consistently attract new clients, build a recognizable brand, and grow her online presence.
Without formal business training, Becca faced uncertainty about the tools, systems, and insights needed to efficiently manage daily operations and confidently scale her practice.
Beeca needed a clear understanding of how to optimize costs, increase profit margins, and ensure sustainable financial growth.
Transformation with Moxie
Working with Moxie gave Becca the step-by-step support and practical tools she needed to confidently build her business from the ground up. “My Launch Coach really spoon-fed me what I needed to know without overwhelming me.” With ongoing guidance tailored to her goals, she grew her medspa into a thriving business.
With Moxie’s industry partnerships and smart pricing strategies, Becca lowered product costs and nearly doubled her take-home income.
She built a polished online presence and launched targeted marketing campaigns that continually bring in new clients.
Becca streamlined daily workflows and patient management through Moxie’s intuitive charting system, freeing up valuable time to focus on delivering quality care.
Regular strategy sessions with her Provider Success Manager helped Becca stay focused, adapt to industry shifts, and plan for future growth.
“Moxie has helped my business by increasing my revenue, boosting my profit margins, and bringing in new clients that I wouldn't have captured otherwise. By partnering with Moxie, I was able to bring my product cost down, almost doubling my take-home pay,”
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