Churchwell Aesthetics: A Journey to Med Spa Growth + Success

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Introduction

Churchwell Aesthetics is a leading medspa located in Dunwoody, Georgia, just north of Atlanta. Founded by Becca Churchwell, a nurse practitioner, the spa has quickly become a beacon of excellence in the aesthetics industry.

Becca Churchwell, founder and CEO of Churchwell Aesthetics, discovered her passion for aesthetics while studying nursing. Intrigued by the industry, she took a leap and applied for aesthetics jobs landing a position at a busy medspa in Atlanta. After five years of gaining invaluable experience and honing her skills, Becca decided it was time to open her own med spa.

“I wanted to have more control over the entire customer experience and grow my skillset in advanced techniques,” she shared. “I decided the best way to do that was to go out on my own and start my own medspa.”

Becca Churchwell

— Founder of Churchwell Aesthetics

Challenges of Going Solo

“A big roadblock for me was the compliance issue and making sure you’re checking all the boxes and following all the rules. Every week there is something new you realize you need to be doing,” she said.

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Transformation with Moxie

Becca’s collaboration with Moxie proved instrumental in overcoming initial business hurdles. The support from her Moxie Launch Coach was crucial. “My Launch Coach did a great job spoon-feeding me what I needed to know as I needed to know it so I wasn’t overwhelmed with the process of starting my business.”

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