How Skinique Aesthetics Found Its Match with Moxie
Cindy DeAngeles, RN, built Skinique Aesthetics the way she treats patients — with precision, intention, and nothing left to chance. After cycling through five platforms and absorbing every operational task herself, she was delivering exceptional care but running in place. In Moxie, she found what she didn't know to look for: a team that offloaded the recruiting, marketing, and business strategy so she could get back to what she actually built Skinique to do — slow down, educate, and treat patients the way they deserve to be treated.
Introduction
Cindy DeAngeles is the founder of Skinique Aesthetics, a boutique aesthetic practice in Santa Clarita, California. With nearly a decade in aesthetic medicine since 2016, she built a practice where everything is intentional from the signature scent to the music and the unhurried conversation. Patients come in for a treatment and leave feeling like they escaped for a mini vacation, wishing it hadn’t ended so soon.
Her clinical approach matches the experience: full facial assessments, treatment plans that address causes rather than symptoms, and an education-first philosophy that earns the kind of trust that fills a practice through word of mouth alone. Growing a practice with such strong standards and demand required an operating system to match. She went through five systems and partners before she found one that could.
“If I hadn’t found Moxie, I would have just been a hamster on the aesthetics wheel…Before Moxie, I wouldn’t have known or thought that I would be wanting to add an additional provider or an additional assistant or an additional room. I wouldn’t have really imagined that growth because I was just going through each day and seeing patients."
Clinical Excellence Deserves a Clinical-Grade Operating System
As a practice owner with exacting standards, every operating system Cindy tried became a source of friction rather than support. She needed more than software — she needed infrastructure.
Cindy tried five operating systems across her career. All of them marketed themselves confidently. None delivered the depth of functionality, integration, or reliability she needed to run a detail-driven aesthetic practice.
Building the kind of patient experience Skinique is known for — the atmosphere, the connection, the trust — requires Cindy’s full presence. But as a practice owner, she was also responsible for marketing, operations, admin, and everything in between. Every hour spent on tasks outside her clinical expertise was an hour she wasn’t doing what she describes as her passion: delivering exceptional care and building the environment her patients love.
Cindy always knew she wanted to build something bigger. What she lacked was a partner who could stand alongside her, map out what expansion looked like, and walk her through each milestone to get there.
Transformation with Moxie
Moxie gave Cindy the operating system and the full support she’d never had — one that could match her standards, amplify her clinical reputation, and show her what growing a practice actually looks like.
Moxie is the first operating system across Cindy’s career that has the depth and integration she demands — and it evolves with her. When something isn’t working, she’s heard. When new features roll out, she’s updated.
With Moxie, Cindy gains the equivalent of a full corporate infrastructure: marketing, compliance support, supply management, and a dedicated business coach, known as a Practice Success Manager, who understands her business as deeply as she does.
Through consultative collaboration with the Moxie team, Cindy built revenue streams she says she never would have imagined on her own. Her dedicated team worked alongside her to launch email and text marketing campaigns, an online store, and a membership program, with each one designed around her practice and her patients. The result is additional income that flows between appointments and a patient base that stays engaged outside the treatment room.
Cindy always had the vision. What she needed was a true business coach to help build the plan. From recruiting the right candidates for expansion to unlocking brand partnerships that earned her unique marketing opportunities as a highly recognized provider in her area!
“Moxie is sort of like having the support of your own giant corporation but with the freedom and agility of being an independent, boutique practice. You have your CFO, your COO, your marketing department, somebody who manages your accounts and supplies — and they’re all there. The solace that gives a busy injector is invaluable.”
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