How Ananda Fidani Built a Clinically-Driven Practice and Let Moxie Handle the Rest
Ananda Fidani, PA-C spent 20 years building the kind of clinical reputation that earns 250 patients willing to follow you when you leave. When she opened Rivier Aesthetics in Westlake Village, she knew exactly the practice she wanted to build. What she didn't have was the operating foundation to build it without doing everything herself. That's where Moxie came in.
Introduction
After a decade with a board-certified dermatologist specializing in high-end aesthetics, Ananda Fidani, PA-C knew it was time to go out on her own. She had the clinical reputation, the patient relationships, and 250 people ready to follow her. What she needed was someone who'd done this before. So she called Moxie.
“Working with Moxie, everything just seemed like a dream. I could just focus on patient care and not have to do anything else. That was one of the top reasons I chose Moxie.”
The Practice She Envisioned — And What It Would Take to Build It
Ananda had a vision for Rivier Aesthetics that was clear from the start: a clinically driven, multi-provider practice where she could stay fully focused on patient care. What she needed was the support and operating system to build it without doing it alone.
Launching as a PA in California meant navigating supervising physician requirements and documentation standards that don’t come with a PA license.
Ananda knew she wanted to invest in device technology early, but securing financing without a partner who truly understands aesthetics meant taking on real risk with limited visibility.
Pricing, memberships, operations. None of it was why she spent 20 years building clinical expertise. Every hour pulled toward the business side was an hour away from the patients who'd followed her here.
She had the clinical instincts. What she lacked was the KPI visibility to know when to invest, what to invest in, and whether the numbers supported her next move.
Transformation with Moxie
From compliance clarity to capital strategy, Moxie handled the complexity so Ananda could focus on what she does best—and grow faster than she imagined possible.
The hardest part of launching isn't the clinical work. It's knowing what you're walking into. Moxie gave Ananda a clear picture of what to figure out and where to start, so she could build with confidence from day one. Protected, not exposed.
The team behind Moxie Capital reviewed her KPIs, secured financing at a fair rate, and negotiated directly with the device manufacturer. But the real difference was having someone to break the numbers down with her to ensure the investment was financially sound and aligned with her growth goals.
Moxie designed a membership program that turns Ananda’s multi-year treatment philosophy into a retention engine, keeping patients engaged and returning year after year.
Most practices grow by adding providers. Ananda added the infrastructure first. With Moxie's foundation already in place, her first new hire was generating revenue from day one. As part of Moxie's national collective, she unlocked VIP pharma pricing and grew her brand presence to the point of filming a national TV commercial. All of it in under three years.
“Run. Don’t walk. If you want to protect your peace, grow efficiently, and build systems and operations that work for you, choose Moxie. Absolutely, hands down, in a millisecond.”
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