How Skinique Aesthetics Found Its Match with Moxie
Cindy DeAngelis RN, BSN, spent nearly a decade in aesthetic medicine building an education-first approach precise enough to fill a practice through word of mouth alone. When she opened Skinique Aesthetics in Santa Clarita, California, she knew exactly the practice she wanted to build: unhurried, intentional, down to the signature scent and the music playing in the room. What she didn't have was the operating foundation to build it without doing everything herself. That's where Moxie came in.
Introduction
As the founder of Skinique Aesthetics, Cindy built more than a treatment room; she built a philosophy. Full facial assessments, treatment plans that address causes rather than symptoms, patients who leave feeling like they escaped for a little while. It's the kind of care that only works if the operating system behind it can keep up.
She held her operating system to that same standard, and tried five before she found one that met it. None had the depth or reliability a detail-driven practice like hers demanded. Then she found Moxie.
“I’ve used five different software programs for aesthetic practices, and not one of them functions the way Moxie does. I would not want to live without it.”
The Cost of Building Without the Right Foundation
As a practice owner with exacting standards, Cindy had tried the software. What she hadn't found was an operating system that came with genuine support behind it.
Cindy tried five operating systems across her career. All of them marketed themselves confidently. None delivered the depth of functionality, integration, or reliability she needed to run a detail-driven aesthetic practice.
Building the Skinique experience requires Cindy's full presence. But as a practice owner, she was also handling marketing, operations, and admin, hours pulled away from the clinical care she calls her real passion.
The ambition to scale was there. What was missing was a partner who could map the road and walk Cindy through it.
Transformation with Moxie
Moxie gave Cindy the operating system and support she'd been looking for: one that could match her standards and grow with her, with the Skinique vision always at the forefront.
The first platform with the depth and integration the practice demanded — and one that evolves as the business grows.
With Moxie, Cindy gains the equivalent of a full corporate team: marketing, compliance support, supply management, and a dedicated business coach, known as a Practice Success Manager, who understands her business as deeply as she does.
Cindy built revenue streams she never would have imagined on her own. Moxie handled the details, email campaigns, an online store, a membership program, so she could focus on patients instead of building systems from scratch.
Cindy always had the vision. What she needed was a coach to help build the plan. From unlocking brand partnerships that put her name on a billboard in her community to imagining growth she'd never had room to consider.
"Moxie is sort of like having the support of your own giant corporation but with the freedom and agility of being an independent, boutique practice. You have your CFO, your COO, your marketing department, somebody who manages your accounts and supplies — and they’re all there. The solace that gives a busy injector is invaluable."
More Success Stories
How Ananda Fidani Built a Clinically-Driven Practice and Let Moxie Handle the Rest
The Blueprint for Solo Success: How Yagmur Sevindik Built Her Dream Practice
How Moxie Empowered Julie Mallon to Launch Goodjuju Aesthetics
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